Tobacco industry marketing aimed at blue collar workers

Suggested search terms to use in the Legacy Tobacco Document Library to find documents about marketing aimed at blue collar workers:

"Blue collar" (in quotes)
 * Blue collar target
 * Blue collar psycholog* (will search for "psycholgical," "psychology," "Psychographic" etc.)


 * Product Image Attribute Study. Exploratory Research (RJR, 1981)
 * Introducing Brown & Williamson Tobacco Corporation Kool Lights & Ultras
 * Mindset Segments
 * Camel Regular Creative - Camel positioning to target older male smokers, blue collar, middle/lower income (RJR, 1978)
 * Camel Copy Strategy-Target is blue collard, "not too downscale"
 * Marlboro copy objective
 * Marketing to powerlessness and social guilt
 * Young Adult Male Creative "Roger Rhu" (B&W, '87)

search_term="blue collar"