Imperial Tobacco Co.

Imperial Tobacco Co. (Determined optimum nicotine levels for cigarettes): Did testing pre-1972? of U.K. smokers and concluded that the optimum nicotine delivery for the cigarette, and that stepwise reductions in delivery caused progressive rejection by consumers (see Project Wheat)

= Description =

The abbreviation for Imperial Tobacco Co. is ITC. Imperial tobacco Company did testing pre-1972? of U.K. smokers and concluded that the optimum nicotine delivery for the cigarette, and that stepwise reductions in delivery caused progressive rejection by consumers (Project Wheat 1 p.3).

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