Initiative North America

Initiative North America (INA) is the U.S. and Canadian division of Initiative, the global media company that itself is part of a larger organization, Interpublic Group. In 2007 INA gained the general market media and research contract for the U.S. Census Bureau's four-year, $200 million account.

Contact Information
Initiative NA One Dag Hammarskjold Plaza New York, New York 10017 +1 212 605 7000 Richard Beaven,CEO richard.beaven@us.initiative.com http://www.initiative.com/static/main.html


 * Mandese, Joe,Adds To Initiative's Consensus: Shop's On A Roll, Media Daily News, September 7, 2007
 * Consoli, John,"Initiative Names Beaven CEO N.A.," Mediaweek, March 27, 2006.