Peta Buscombe

Biographical Information
"Baroness Peta Buscombe is Chief executive of the Advertising Association. Since joining as Chief Executive in 2007 Baroness Buscombe has begun work to restructure the Advertising Association to become a high level think tank and the single voice for the advertising industry; representing advertisers, agencies and media owners. She has pledged to influence government and regulators at the most senior levels, both in the UK and Brussels, and to work to create a healthier climate of belief in the importance of the advertising industry.

"She was educated at Rosebery Grammar School, Epsom, and the Inns of Court School of Law. She was called to the Bar at the Inner Temple in 1977 and worked as a Legal Advisor for the Dairy Trade Federation from 1979 to 1980. She then worked for Barclays Bank International and Barclays Bank plc until 1984, after which she was Assistant Secretary for the Institute of Practitioners in Advertising until 1987.

"She is presently a Director of Three Valleys Water and was formerly Joint Managing Partner of Buscombe and Fiala, an International Art Business and Legal Counsel for Barclays Bank.

"In 1998 she was made a Life peer as Baroness Buscombe, of Goring in the County of Oxfordshire. She has been a Conservative front bench spokesman in the House of Lords on several briefs including Trade and Industry, Social Security, Legal Affairs, Cabinet Office Affairs, Home Office and Culture, Media and Sport. She married Philip John Buscombe in 1980."

Affiliations

 * Founder, Business4Life
 * Director, Veolia Water Central
 * Former Director, Conservatives for Change
 * Former Chair, Press Complaints Commission (2009-11)
 * Advisory Board (chair), Samaritans