KYW-3, CBS (TV Station)

KYW-3 is a Philadelphia, Pennsylvania-based television station and a part of the CBS network.

Station Owner
Viacom

Use of Video News Releases and/or Satellite Media Tours
In the 6pm news bulletin on February 22, 2006 the station broadcast an edited and re-voiced version of a video news release (VNR) produced by D S Simon Productions for Bioibérica promoting a nutritional supplement for treating joint pain from osteoarthritis. The television station used the VNR but in a story that was critical of the company's product. 

The station was documented airing a video news release by the Center for Media and Democracy, in its November 2006 report "Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs.

Contact Details
CBS 3 101 South Independence Mall East Philadelphia, PA 19106 Phone Switch: 215-238-4700 Newsroom: 215-238-4850 Newsroom fax: 215-238-4783 Web: http://cbs3.com/

SourceWatch Resources

 * Audio news releases
 * B-Roll
 * Brand Hype
 * Branded Entertainment
 * Media releases
 * Satellite Media Tours
 * Radio Media Tours
 * Public Service Announcements
 * Video news releases: PR for California's Schwarzenegger administration