Using DJ's For Marketing

Using DJ's For Marketing is "the most credible, promotional way to gain listeners' attention, increase awareness, and drive sales," Rise Birnbaum from Zcomm to PR Week. (Sub req'd).

"There's nothing more powerful than your favorite DJ telling you how much they love that special brand of coffee, vitamins, or moisturizing cream," she told PR Week. "Promotions can be negotiated to ensure that your client's product receives more than spots and endorsements, such as Web links, sampling opportunities, interviews, and more," notes Birnbaum. (Sub req'd).

Other SourceWatch Resources

 * Guerrilla marketing
 * Buzz