FUBYAS Idea Generation Output

FUBYAS Idea Generation Output

This R.J. Reynolds brainstorming document lists ideas for marketing Camel cigarettes to First Usual Brand Young Adult Smokers (FUBYAS).

Ideas include:

plays a key part in movie. Create audience participation around CAMEL.
 * T-shirt offer - "CAMEL smokers like the hump."
 * Sweepstakes for a space shuttle flight.
 * Send in a pound of CAMEL packs and get a pound of quarters.
 * Send in CAMEL butts and get money.
 * Survival kit (what to do when arrested, etc.)
 * Have a $100 bill in some CAMEL packs.
 * Win a free "air guitar."
 * Coupons or on-pack contests for items appealing to younger smokers: Beer, Clearasil, Dinner with Eddie Murphy, Trip won by parents of FUBYAS that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
 * Underwear worn by someone famous
 * Fast food joints with food named after brands (e.g., CAMEL chips)
 * Catchy, slightly lewd T-shirts ("wanna hump?")
 * Make a new movie that replaces Rocky Horror Picture Show as new cult film. CAMEL
 * Late show admission with week's worth of CAMEL packs.
 * CAMEL courtesy bus at beach - to and from bars.
 * Vending machine that talks - "are you sure you want a Marlboro?"
 * CAMEL rodeo (with camels instead of horses)
 * CAMEL races at the beach.
 * Raft races - rafts have to look like RJR packs.
 * Sponsor - create a new dance contest - the "Hump" or the "Camel."
 * Own a chain of cinema pubs.
 * Sponsor river trips--billboards along river
 * "Pay" peer leaders to smoke brand.

Title FUBYAS IDEA GENERATION OUTPUT. Date 19850000 Type LIST Bates 505250755/0761 Pages 7 URL: http://legacy.library.ucsf.edu/tid/bfp25d00

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