Shift Communications

Shift Communications is public relations firm with offices in Boston and San Francisco, with about 60 clients worldwide.

PR work
One area of work that it does for its clients is blogs & social media. Its website states, "As blog readership continues to explode, savvy companies are capitalizing on the PR opportunities that social media and the blogosphere offer. Increasingly, blogging and other key social media elements are an integral part of our clients’ overall pubic relations strategy.

"SHIFT offers a full range of social media, blogging relations and blog monitoring services."

"From helping to define your social media strategy, to generating online buzz, to monitoring and shaping what is said about your company in the blogosphere, SHIFT will help you optimize the PR opportunities of blogs and social media, while minimizing the risks."

Other work includes:
 * Brand building
 * Investment attraction (Investor relations)
 * Reputation and crisis management

Income and employee totals
O'Dwyer's PR lists Shift Communications as earning $10,598,245 in net fees in 2007, up 43.1% on the previous year. It notes the firm has 94 employees.

PR Week ranked Shift Communications as the thirty-sixth largest independent PR agency in the United States in 2008, with 2007 revenue of $9,978,010, a 38% increase from the previous year's total revenue of $7,241,897. The ranking also notes its staff total of 89 (2006 total: 85), with $112,112 in revenue per employee.

Personnel
From their website:
 * Jim Joyal, Principal
 * Todd Defren, Principal
 * Ed Weiler, Principal

Clients
Clients include:
 * Novell
 * Oakley
 * Quantum
 * RealNetworks, Inc.
 * Shimano
 * Travelocity

Contact details
Brighton Landing 20 Guest Street, Suite 200 Brighton, MA 02135 Phone: (617) 779-1800 Fax: (617) 779-1899 Email:jim AT shiftcomm.com Web: http://www.shiftcomm.com

260 California Street, 9th Floor San Francisco, CA 94111 Phone: (415) 591-8402 Fax: (415) 591-8450