Green Marketing

Green marketing is the business term used to describe making money by promoting the 'environmentally friendly' aspects of a company, brand, product or, in the case of a politician or celebrity, even a person. The purpose of green marketing is to make a profit and increase market share by by touting environmental claims.

Green Marketing 2008 conference

 * Green Marketing 2008 will be held at the AmericanbStrategic Management Institute’s Training Center in Arlington, VA on April 21-23, 2008.

SourceWatch Resources

 * Greenwashing
 * Saatchi & Saatchi S

External Articles

 * Wendy Melillo and Steve Miller, Companies Find It's Not Easy Marketing Green, Brandweek, July 24, 2006.