Tobacco industry marketing aimed at the Hispanic community


 * Hispanic Teens/Tweens Miami & New York (Philip Morris, 2001)
 * Four Year Strategic Plan Issues (RJR, marketing cigarettes in Mexico)
 * Marketing chew to Mexican Americans (U.S. Tobacco, 1983)
 * Subject: Spanish Market (B&W)
 * Virginia Slims Hispanic Strategy to develop a "relevant Hispanic strategy" for marketing VS cigarettes to Hispanic women.
 * Hispanic Thanksgiving event in an Anaheim, California park in 1988; involved giving away free cigarettes
 * Internal Philip Morris complaint about Hispanic marketing (Philip Morris internal email, 1994)
 * Winston. Positioning Statements RJR, 1988 Key Programs, includes "aggressive hispanic marketing effort" for Winston

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