Act Now

Act Now is a consulting and marketing firm founded by Adam Werbach and based in San Francisco. . Its clients include major corporations, foundations and non-profit organizations.

Selling Out to Saatchi & Saatchi S
On January 31, 2008, FastCompany.com reported: "Those still on the fence about the sellout status of our September coverboy Adam Werbach--the youngest ever Sierra Club president who's now doing sustainability work for Wal-Mart--are about to be taken for another surprise twist. This morning Werbach announced that his San Francisco sustainability consultancy, Act Now, has been scooped up by none other than the lovemark-man himself: Saatchi & Saatchi's Kevin Roberts. The new company, called Saatchi & Saatchi S, in which Werbach will remain CEO, plans on bringing sustainability to the ad agency's clients, which include A-listers like P&G, Toyota, and Visa.

Act Now and Wal-Mart
According to its website, "The Personal Sustainability Project (or “PSP”) was designed by Act Now to educate Wal-Mart and Sam’s Club employees, or Associates, on sustainability in a meaningful way to improve their health and well being, foster widespread community engagement and drive cultural change throughout the organization. ... Act Now’s challenge was to develop a communications strategy as novel and engaging as the PSP program itself."

Clients
On December 31, 2007 clients listed on its website included the following:


 * Allianz
 * Amnesty International
 * Autodesk
 * CARE
 * Center for American Progress
 * Cisco Systems
 * Columbia Records
 * dropping knowledge
 * General Mills
 * General Service Foundation
 * Gill Foundation
 * Goldman Environmental Prize
 * Kaiser Permanente
 * Method
 * Nathan Cummings Foundation
 * National Wildlife Federation
 * Procter & Gamble
 * Rockefeller Brothers Foundation
 * RTC
 * Sierra Club
 * Techdata
 * Wal-Mart
 * World Wildlife Fund

SourceWatch Resources

 * Adam Werbach
 * Greenwashing
 * Wal-Mart

External Resources

 * Michael Barbaro, Wal-Mart Effort on Health and Environment Is Seen, New York Times, June 22, 2006.
 * John Sellers and Barbara Dudley, The Death of Integrity: In working with Wal-Mart, activist Adam Werbach is abandoning his principles], Grist, July 19, 2006.
 * Amanda Witherell, Is Wal-Mart Going Green or Just Greenwashing? Corporation hires former Sierra Club president to polish its image, San Francisco Bay Guardian, August 16, 2006.
 * Cliff Schecter, Adam Werbach: Wal-Mart's New Fraud Salesman, Huffington Post, August 20, 2007
 * Danielle Sacks, Working With the Enemy: Once the youngest president of the Sierra Club, Adam Werbach used to call Wal-Mart toxic. Now the company is his biggest client, Fast Company, September, 2007.