Jeffrey J. Horowitz

Biographical Information
"Jeffrey J. Horowitz joined Vitacost.com on August 3, 2010 as a Consultant and was also appointed to the Company’s Board of Directors. He was named Interim Chief Executive Officer of Vitacost.com on August 16, 2010 and was named Chief Executive Officer on February 17, 2011.  Mr. Horowitz is the former founder and Chief Executive Officer of Vitamin Shoppe, Inc. which he founded in 1977 and served as its President and Chief Executive Officer from 1977 to 2004.  During this time, he oversaw the retail expansion from one store to over 200 stores in 11 states.  In addition, Mr. Horowitz further expanded Vitamin Shoppe’s business by establishing a catalog to solicit mail order sales in 1981 and is a pioneer in the online vitamin sales industry with the launch of VitaminShoppe.com in 199"