New Product Ideas (Philip Morris document)

This 1983 document from Philip Morris contains ideas for new products, like "Sierra Madre" cigarettes for the Hispanic market, an appetite-suppressant brand called "Ayds," a morning cigarette that has an odor like ham and bacon, and a cigarette with a "Swahili name directed to Black market areas of U .S . - ethnic cigt." with "BIB printed on the label (stands for "Black is Beautiful"). Also states, "If marijuana is legalized~- change blend formular to include marijuana leaf - lace the cigt."

Title: New Product Ideas Date: 19830311 (March 11, 1983) Type: Report, list Bates No. 1003658154/8172 Master Bates 1003658152/8172 Collection: Philip Morris Pages: 19 URL: http://legacy.library.ucsf.edu/tid/ivj28e00

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