Search engine optimization

Search engine optimization is the act of engineering a page and linkage data to make search algorithms believe the document is relevant to a particular query or topic. At the base level search engine optimization looks at keyword density and link anchor text to determine what a document is about. Some documents tend to naturally rank well on their own, whereas some others require heavy manipulation. Some more advanced search engine optimization techniques involve creating topical networks, clustering, and latent semantic indexing.

External Articles

 * Trevor Cook, "The death of quality journalism", Unleashed, ABC, March 12, 2008.
 * Andrew Funnell, "Redefining the journalist as a news marketer", ''The Media Report, ABC Radio National, March 27, 2008.
 * "SEO Press Release: How to Bury Negative, Unflattering Company News on the Internet", Media Release, PressReleasePros.com, April 30, 2008.
 * Full SEO dictionary