Donna Staunton



Donna Staunton started her career as a registered nurse. She then trained as a lawyer and in 1987 joined Clayton Utz, a major Australian law firm, as Senior Associate. At Clayton Utz she worked on the firm's account for the Tobacco Institute of Australia (TIA). After a secondment as General Counsel and Company Secretary, Staunton became Chief Executive Officer of the TIA. She was seen by the industry as being very aggressive, and highly effective. During her stint at the TIA, Staunton questioned the overwhelming evidence that cigarette smoking is addictive, telling an Australian Senate Committee in 1994 that "I do not believe that cigarette smoking is an addiction, based on any reasonable definition."

She subsequently took up a role as Vice President of the Philip Morris Group representing the interests of the group with business, professional, and governmental committees in Australia and New Zealand. She left Phillip Morris in 1999 to join AMP Ltd as their Senior Vice President of Corporate Affairs.

After AMP Staunton set up her own consulting business, Staunton Consulting. One client was the Commonwealth Scientific and Industrial Research Organisation (CSIRO), the Australian government's premier science research organisation, which paid her $22,000 per month.

Working for CSIRO
In 2004 Staunton joined the CSIRO as their Executive Director of Communications at a reported salary of $330,000 pa, which a Senate committee hearing was told was $52,000 more than Australia's Prime Minister. Australian Labor Party's public service spokesman, Senator Kim Carr, questioned the amount Donna Staunton earned as head of media and internal communications stating "for a media consultant $330,000 does seem to me to be a remarkably high level of remuneration for an Australian Public Servant who's basically a spin doctor." When questioned about this, the CSIRO's Chief Executive Officer, Dr Geoff Garrett, defended Staunton's appointment stating that she added a lot of value to the organisation. However, he declined to confirm the value of her salary package.

Following her appointment, Staunton's role with the tobacco industry and her statement that nicotine was not addictive were raised in Senate Estimates Committee hearings. CSIRO's Deputy Chief Executive, Dr Ron Sandland, told the Senate committee that "in 1994 Ms Staunton made statements of that nature. In 2000 she repudiated those statements publicly by sending a letter to a noted anti-tobacco campaigner who I believe copied the letter to some hundreds of people ... It is on the public record that Ms Staunton has repudiated those views and did so in 2000. It was the subject of discussions during the interview process. We would not have gone ahead with the appointment had Ms Staunton still held those views.”

However, Staunton's letter was no public and had a very limited circulation. Australasian Science journalist Peter Pockley sought a copy of Staunton's letter from anti-smoking campaigner, Professor Simon Chapman. The December 20 2000 letter stated "As a registered nursing sister and then as a young lawyer, it was never my aim to work for the tobacco industry – frankly I stumbled into the work by chance. Having a nursing and legal background was in those days quite unusual and my superiors recognised the advantage I might have in understanding scientific and legal jargon. Early in my legal career I met a number of senior medical and scientific experts who expressed to me what seemed to be a genuine doubt or at least scepticism about the relationship between smoking and cancer. The views I expressed in 1994 and 1995 were genuinely held by me. I now accept that nicotine is in fact addictive and that smoking is the major cause of preventable illness in Australian society."

Chapman also disputed Sandland's statement that Staunton's letter had been widely circulated. “Nothing CSIRO asserted in Estimates changes the facts. Staunton’s letter to me was private and I only copied it as such, for information, to the Australian Cancer Society Board and one or two others. Despite repeated public urgings by public health and cancer officials (e.g. in The Bulletin, 30 January 2001), Staunton has never publicly distributed any statement about her repudiation of nicotine as a dangerous, addictive substance, nor has she appeared in the media to express this over her own name or as an interviewee."

In 2006 Staunton resigned. She now runs a strategic communications company in Sydney.

Timeline

 * 1986: Staunton graduated with with a law degree from University of New South Wales.


 * 1987: joined Clayton Utz. She was a Senior Associate with this major Australian law firm, and given charge of the joint tobacco industry account. Initially her job was largely a supervisory role (the TIA had highly active directors) but it entailed legal, political lobbying, and public relations measures to counter anti-smoking activism. Western Australia had the most aggressive anti-smoking activists at this time.

"During her stint at the Tobacco Institute, Staunton questioned the overwhelming evidence that cigarette smoking is addictive, telling an Australian Senate Committee in 1994 that 'I do not believe that cigarette smoking is an addiction, based on any reasonable definition.'"
 * 1992: The Tobacco Institute of Australia employed her as its General Counsel and Company Secretary. In 1993 she become the Chief Executive Officer.


 * 1995: On 10 February 1995 she became Vice President, Corporate Affairs with Phillip Morris Australia.


 * 1999: Between 1999 and 2001 she worked with the insurance company AMP Limited, responsible for all internal and external communications.


 * 2001: she established her own PR consultancy, Staunton Consulting.


 * 2002: CSIRO was one of her clients - needing some help to restructure their communications function, Staunton took on a fulltime role to promoting and enhancing the reputation of CSIRO by actively managing internal and external stakeholders. These include the media, Government and the Australian community."


 * 2004: she joined the CSIRO as Executive Director of Communications.


 * 2006: In July Staunton resigned to spend more time with her children. She now runs a strategic communications company, The Strategic Counsel, in Sydney.

Affiliations
She has been a board member of:
 * National Breast Cancer Centre (a Federal Coalition Government appointment)
 * Institute of Public Affairs, an ultra-conservative business-oriented think tank
 * Workcover (NSW) (Occupational Health and Safety Organisation -- a Labor state government appointment)
 * The Global Foundation A business-funded "grassroots" organization.

Contact Details
Website: http://www.thestrategiccounsel.com.au/TheStrategicCounsel_main.html

Other SourceWatch resources

 * Tobacco industry

Biographical Notes

 * "Ms Donna Staunton", CSIRO, archived version of a biographical note from November 2005.

General Articles

 * Peter Pockley, "CSIRO STaff Slam Executive's Spin", Australasian Science, January/February 2006.
 * Donna Staunton, "CSIRO criticism unjustified", Australian Financial Review, January 18, 2006. (Sub req'd).
 * Rosslyn Beeby, "'Damaging' public comment policy scrapped", Canberra Times, July 14, 2006.

('''Note: She can be found under a number of different names, both on-line, and in the tobacco archives. She was also known as "Donna Staunton-Mayne", and sometimes as "DM Staunton".) resource_id=13384 resource_code=staunton_donna search_term=Donna Staunton