Cole & Weber United

Cole & Weber United is a WPP Group advertising firm based in Seattle, Washington. It reported $13.6 million and 76 employees in revenue in 2006.

News product placement
In a story about product placement in news shows, AdAge reported, "advertisers have paid to have radio hosts talk about products on air in the belief that it sounds more enticing and relevant than a stock 30-second commercial" This was directly followed by a quote from Cole & Weber's MJ Keehn: "There are tasteful ways to do it. ... We're not talking about turning Tom Brokaw or Katie Couric into Billy Mays selling OxiClean."

Personnel
From their website:
 * Mike Doherty, President
 * James Mackenzie, Director of Strategic Planning
 * MJ Keehn, Media Director
 * Todd Grant, Executive Creative Director
 * Richard Jacroux, Chief Financial Officer

Contact information
Cole & Weber United 221 Yale Ave N., Ste 600 Seattle, Washington 98109

Phone: 206-447-9595 Fax: 206-233-0178

Website: http://www.cwunited.com

Related SourceWatch articles

 * Product placement

External articles

 * Aimee Grove, "Cole & Porter lands Nike ACG brand," PR Week, November 20, 2000.