Brand information

Information on marketing of brands

 * Brand Image Mapping Oracle(1991 B&W-mental associations people have with brands)
 * Virile Brand Families (RJR, 1976)
 * Proposal to develop an empowering, supportive, guilt-free brand(RJR collection, 1994)
 * Weakening relationships Proposal to exploit isolation, lonliness in brand positioning (RJR, 1994)

Marlboro

 * Marlboro brand design and promotional history (also discusses introduction of Benson & Hedges and Virginia Slims)

Camel

 * The History of Red Kamel (RJR, 1996)
 * Historical overview of Camel and Lucky Strike cigarettes-magazine article
 * History of the use of the Camel
 * Camel Creative Evolution 1988-1991-Evolution and history of how RJR has portrayed and used the Camel between 1988-1991

KOOL

 * The History of KOOL(1983, 93-page report)
 * KOOL 10s
 * Introducing Brown & Williamson Tobacco Corporation Kool Lights & Ultras
 * The Chemistry of Kool and a Recommendation - suggests KOOL is good for after marijuana
 * Kool Isn't Getting the Starters/236

Viceroy

 * Viceroy brand history-Targeting towards white-collar, professional males

External resources for information on cigarette brands

 * Cigarettespedia, a free, Web-based encylcopedia research project on cigarette brands worldwide.