Project Australia

Project Australia was a government PR campaign ran during the late 70s to 1983 which has been described as "a revamped Buy Australia campaign".

Not related to Project Australia (Formed 2006)

"In the late 1970s Prime Minister Malcolm Fraser announced the establishment of three government organisations designed to help build up Australia's national pride." These "were the Australian Bicentennial Authority, the Project Australia campaign and a National Australia Day Committee." 

"Malcolm Fraser’s governments contributed notably to a general progress towards an opinion-managed state. They made a long leap forward in the use of public funds for advertisements to promote government policies, funded Project Australia, actively supported Enterprise Australia and urged corporate leaders to proselytise their employees. It must be expected that whenever the coalition is returned to power it will assist, in every possible way, the expansion of businessfunded popular propaganda and policy research."