Tobacco industry marketing aimed at men

Tobacco industry documents about marketing to males:


 * Young Adult Male Creative (B&W, 1987, "Roger Rhu")
 * Virile Segment. The Right Stuff(RJR, 1983)
 * Mindset Segments (RJR categorizes personalities of people who smoke various cigarette brands)
 * Segmentation Analysis Summary of Findings
 * Barking Dog + Barking Fish: San Diego Focus Groups 000307 - 000309 (Philip Morris focus group studies for new brand)
 * Project Lighthouse, Philip Morris 1993
 * Marlboro 930000 Media Strategy Discussion 921012

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