WFXW-38, FOX (TV Station)

WFXW-38 is a Terre Haute, Indiana-based television station and a part of the FOX network.

Station Owner
Nexstar Broadcasting

Use of Video News Releases and/or Satellite Media Tours
In the 10pm news bulletin on March 6, 2006 the station broadcast an uncut version of a video news release produced by Medialink Worldwide promoting General Mills pancake products. 

Response
Contacted by Terre Haute's The Tribune-Star in August 2006, after the Federal Communications Commission launched an investigation into unsourced VNRs, WFXW-38 general manager Duane Lammers "said the station had yet to receive a letter from the FCC":


 * “It was on a CNN feed, so we don’t know if it even qualifies as a [video news release] or not,” said Lammers, who is also the chief executive officer for the stations’ parent company, Nexstar Broadcasting Group. ...


 * “I hardly believe this is something the FCC should be worrying about, a little blurb on National Pancake Week,” he said. “Surely, our government has more important things to do … I think it’s a joke.”

Contact Details
WFXW-38 PO BOX 299 Terre Haute, IN 47808 Phone: 812-238-3838 Fax: 812-696-2755 Station Manager: Lois Mathes Web: http://www.fox38.com/

SourceWatch Resources

 * Audio news releases
 * B-Roll
 * Brand Hype
 * Branded Entertainment
 * Media releases
 * Satellite Media Tours
 * Radio Media Tours
 * Public Service Announcements
 * Video news releases: PR for California's Schwarzenegger administration