Smokers Friend

Smokers Friend was a tobacco company idea for a new product: "One or two false cigarettes in or with each pack for smokers in situations where they can't smoke, i.e. airport lounges, waiting rooms, aircraft, etc., idea confronts the current public spaces problem. It offers the smokers the comfort of ritual, reduces his frustration level, maintains his brand loyalty and provides him with a confident reply to criticism. Product would be a tipped, printed filter rod impregnated with menthol, etc." New Product Ideas, Philip Morris, 1988.