Steve Lombardo

Steve Lombardo (Employee with StrategyOne, Philip Morris PR firm): StrategyOne helped Philip Morris guaged the company's popularity or lack thereof with the public, helped Philip Morris work on enhancing its corporate image, tested how receptive people would be to new company names, etc. Steve Lombardo helped evaluate the effect of attack-ads against Philip Morris and adverse news reports on Philip Morris's public image.

resource_id=24904 resource_code=lombardo_steve search_term=Steve Lombardo