7-Up

7-Up is a soft drink distributed by the Dr Pepper Snapple Group and ultimately owned by Cadbury Schweppes. It was at one time acquired by Philip Morris.

Product History

 * In October 1929 C. L. Grigg, formerly of the Howdy Corporation in St. Louis, Mo. launched this lemon-flavored soft drink. At this time the beverage was a caramel-colored, lithiated lemon-lime soda and labeled "Bib-Label Lithiated Lemon-Lime Soda." It was soon rebranded 7-Up.
 * By the late 1940s, 7-Up had become the third best-selling soft drink in the world.
 * In June 1978, Philip Morris acquired The Seven Up Company.
 * In 1986, Philip Morris sold the domestic operations of The Seven-Up Company to a private investment group for $240 million and the company was merged with Dr Pepper Company. The new management team consolidated administrative functions of The Seven-Up Company at the Dallas headquarters of Dr Pepper Company. Sales and marketing staffs remained separate and, although The Seven-Up Company moved its headquarters to Dallas in 1987, manufacturing of 7-Up products remained at the company's St. Louis facility.
 * In March 1995 Dr Pepper/Seven-Up Companies, Inc. were acquired by Cadbury Schweppes, thus 7-Up became part of Cadbury Beverages North America.

Parnership with Telemundo
In summer 2009 7-Up partnered with Telemundo to launch a sweepstakes called 7 Días de Sevenísima, a promotion running from June through August and aimed at Latinos in the U.S. Participants were offered a chance at prizes such as a vacation getaway for four, or amusement park tickets. Thirty-second advertisements were created Telemundo. 

The partnership between 7-Up and Telemundo began in 2008, when the two teamed up to launch of 7-Up Receta para tu éxito, a cooking contest that granted an ultimate winner $70,000.

Related SourceWatch articles

 * Dr Pepper Snapple Group
 * Philip Morris
 * Cadbury Schweppes
 * C. L. Grigg
 * Howdy Corporation
 * Telemundo

External resources

 * 7-Up Corporate Web site
 * Multichannel News reports on 7-Up and Telemundo Sweepstakes

External articles
resource_id=28121 resource_code=7_up search_term=7-Up