Project Mad Hatter

Project Mad Hatter was a research project carried out by British American Tobacco starting in 1959 on the effects on nicotine on the body. It consisted of three parts:

Duration - approximately 4 months. Agreement signed - 24th February, 1959. Intermediate Report due - 18th June, 1959. Final Report - 22nd September 1959. Cost - Swiss Fcs 16,000 ''' Duration - approximately 6 months. Agreement signed - 22nd September 1959. Report due 25th April, 1960. Cost - Swiss Fcs 35,000 12,9116.
 * Mad Hatter I- Preliminary Investigation of the Factors Influencing Demanding Habits and Literature Survey
 * Mad Hatter II - Investigation of the nicotine balance in moderate and in heavy smokers, and the study of the social and physiological factors in the smoking habit.

Work Commenced - late September 1960. Duration - Approximately 18 months, was scheduled to end in March 1962.
 * Mad Hatter III - Investigation of the Fate of Nicotine in the Body. Experiments on animals, followed by experiments on human beings. I

To search for more documents on Project Mad Hatter, go to the British American Tobacco Documents Library and search on the term "Mad Hatter"