See Jane Run

See Jane Run is a marketing firm that "provides TV morning show brand integration services exclusively." The firm's website says it has integrated products into "over 700 segments in the last seven years."

The firm says a "typical four-minute brand integration segment" on television morning news shows provides clients with "four brand mentions, four-five brand chyrons/banners, brand messaging, third-party endorsements, station website activity."

"The local morning show is an undiscovered place that we think marketers are going to visit more and more," See Jane founder Jane Rockwell told Advertising Age in 2006. At the time, according to AdAge "more marketers" were "eyeing morning news shows, leading stations to adopt "a pay-for-play model. ... Stations -- especially those owned by Gannett in markets such as Atlanta, Denver, Cleveland, Phoenix, Sacramento and Minneapolis -- are now charging for placements, which they didn't before. The price: $2,500 a pop."

The firm's clients "pay a retainer and, increasingly, a pay-per-play rate of about $10,000 per segment to get their products or services mentioned," according to AdWeek. "Rockwell and her cadre travel to each market with the trained 'expert' and produce the live on-air segment themselves."

Clients
From various sources:
 * Cost Plus World Market
 * Expedia
 * Hotels.com
 * Kohl's
 * Land's End
 * Marshall Field's
 * Mervyn's
 * Nestle

Contact information
See Jane Run 1901 Avenue of the Stars, Suite 1060 Los Angeles, CA 90067

Phone: 310.557.1100 Website: http://www.seejanerun.tv

Related SourceWatch articles

 * Product placement
 * Third party technique