Edelman Australia

Edelman is an international public relations firm with significant operations in Australia. Edelman employs around 1856 people worldwide, and generated revenues of $206 million in 2002. It began operating in Australia in 1987, and opened a branch in Melbourne in 2002. It focuses on "corporate and finance, health care and consumer marketing".

Edelman acquired the Australian firm Rowland from Saatchi & Saatchi in 2000, and the merged company was reported to have revenues of $18 million. (Rochelle Burbury, "Edelman Shifts Towards Consulting", Australian Financial Review, 31 October 2000)

Personnel

 * Ken Cripps, vice chairman
 * Kylea Tink, managing director, Sydney
 * David McCarthy, managing director, Melbourne
 * Gail D'Arcy
 * Geoff Crawford, former diplomat & press secretary to the Queen

Former Personnel

 * Jill Collins, managing director
 * David Lumb (Now at Turnbull Porter Novelli)
 * Sean Barrett
 * John MacGregor (Formerly with the ABC, then a John Fahey staffer, now has his own PR firm)

Clients

 * Aldi
 * Apple
 * Bankwest
 * Boots Healthcare
 * BristolMyersSquibb
 * Coca Cola
 * Fitness First
 * GlaxoSmithKline
 * Pfizer
 * Roche
 * Samsung
 * Singapore Airlines
 * The Scotts Company