David Lewis (father of neuromarketing)

Dr David Lewis wiki "Chartered Psychologist is founder and Director of Research at the independent research consultancy Mindlab International, a best selling author, an award winning broadcaster and an international lecturer. Dubbed the ‘father of neuromarketing’ for his pioneering studies of analysing brain activity for research and commercial purposes..."

In the early 1980’s David created a modified version of the Mind Mirror which was originally developed for neurofeedback by Geoffrey Blundell and Maxwell Cade.