David Warburton

David M. Warburton was Director of Human Psychopharmacology group at University of Reading in the United Kingdom. He was an expert on the psychological effects of nicotine, and he founded the tobacco-industry funded group "Associates for Research in Substance Enjoyment," later changed to Associates for Research in the Science of Enjoyment which is better known as ARISE.

Work for the tobacco industry
In a 1993 application for funding, Professor David M. Warburton of the University of Reading in the United Kingdom asks Philip Morris for £32,000 to perform a study on the human use of legal substances (like alcohol, caffeine, chocolate, food, tea, tobacco). Warburton believed the outcome of the study would "show that it is the total abstainer from substance use who is abnormal." Philip Morris had previously funded Warburton from 1991-93 in the amount of $250,000

Warburton also organized and implemented the tobacco industry-funded front group ARISE ("Associates for Research in Substance Enjoyment"), which toured Europe between 1988 and 1997 touting that smoking was good for people and actually boosted immunity because it relieved stress and people enjoyed it.

Work for the alcohol industry
In 2001, Professor Warburton released a study showing that people are intimidated by television chefs, who increase pressure on regular people to produce excellent dishes at dinner parties. These fears were causing a new syndrome to emerge that Professor Warburton called "Kitchen Performance Anxiety" (KPA). The physical symptoms of KPA, according to Warburton, included mental blocks during cooking, a rapid heart rate, difficulty in breathing, nausea, and headaches. Warburton concluded that KPA was causing fewer people to hold dinner parties. BBC did a news report on KPA that highlighted the following comment from Prof. Warburton: "It is interesting that many guests don't expect perfect food and would prefer that their host or hostess concentrated on good company and wine."

Warburton's study was commissioned by the makers of the wine Piat d'Or wine. (http://www.piatdor.com/).

External resources
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