Editorial ads

The tobacco companies, both individually and through their trade group the Tobacco Institute as well as other industry-related organizations, have run a substantial number of editorial ads through the years, also known as "advertorials." These ads are aimed at influencing how people think about tobacco issues and tobacco companies themselves. Many of them can be found in the Legacy Tobacco Documents Library by searching on terms like "editorial advertisement" (just like that, in quotes) or "advertorial" (without quotes).


 * The Frank Statement(historic 1954 mutli-company advertorial addressing early linkage between smoking and disease)
 * The Frank Statement original draft-draft showing key edits made to wording for published Frank Statement ad
 * Smoke Without Fear (pamphlet/booklet, 1954, Council for Tobacco Research collection)
 * Communism Causes Cancer (Tobacco Institute, 1967)
 * We Don't Advertise to Children
 * RJR "Kids shouldn't smoke" advertorial, 1980
 * RJR responds to EPA claims about secondhand smoke advertorial (February, 1993)
 * 1997 Philip Morris Europe editorial ad calling secondhand smoke less of a risk than eating a biscuit a day.
 * Lorillard How-to-Parent advertorial text (2001, "Communication Counts")
 * Lorillard Back-To-School advertorial text (2002)
 * Project Lighthouse ad

SEARCH FOR ADVERTORIALS to add to the list: search_term=advertorial