Divide and conquer

Divide and conquer refers to the common strategy of seeking to cultivate neutrality or support from those considered 'moderates' as a way of undermining and marginilising those deemed the 'radicals'.

Case studies

 * Building Bridges and Splitting Greens
 * The Untold Story of How & Why Philip Morris is Pushing for FDA Regulation

Tobacco industry documents

 * This 1996 Philip Morris Discussion Draft on Strategic Thrusts, on Bates Page --3781, under the "Business Activities" section titled "Proactively dealing with the Antis" states, "Create alliance w//moderates--'Divide and Conquer'(wedge)"

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