Subject: Spanish Market

Subject: Spanish Market

This 1980 Brown & Williamson memo discusses the potential market value to the company of poorly educated, economically stretched Hispanic groups:

As a result of thc Spanish market discussions within the Environmental Forecasting Group, the following recommendations have been made:

1. Poorly educated, downscale economically and heavily concentrated in urban markets, Hispanics may offer BWT [Brown & Williamson Tobacco] a rather attractive opportunity. Currently, B&W products are under-represented witnin this market.

Title SPANISH MARKET Author Mike H. Shapiro Document Date 19800408 Document Type MEMO; CORRESPONDENCE Bates Number 677052780/2781 Collection Brown & Williamson Pages 2 URL: http://legacy.library.ucsf.edu/tid/csx00f00