Project SPA

Project Spa was R.J. Reynolds effort in the late 1980s to make a safer cigarette. The project eventually became the Premier brand cigarette, which heated, rather than burned tobacco. The Premier cigarette was unsuccessful.

Related SourceWatch articles

 * Tobacco industry projects & operations
 * Premier Brand Cigarettes

External Resources
Ads for the Premier cigarette:
 * "Introducing Premier: The Cleaner Smoke"


 * "Of course it's different: The Cleaner Smoke"


 * "Experience has its rewards" (two-page magazine ad)