Brand Image Mapping Oracle

Brand Image Mapping Oracle

This 23 page, 1991 Brown & Williamson marketing research document describes the process of studying mental associations people have with certain cigarette brands (e.g., expensive, cheap, modern, classy), the image the user has of people who smoke specific brands (e.g., trendy, conventional, cost-conscious).

Title Brand Image Mapping Oracle Author BATco Date 19911112 Type Report, Marketing Bates 465447017/7039 Collection Brown & Williamson Pages 23 URL: http://legacy.library.ucsf.edu/tid/lme30f00

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