WWF and Coca Cola's $20 million Water Deal



On World Environment Day 2007, WWF and Coca Cola unveiled a $US20 million deal which it described as a "bold partnership" to "conserve and protect freshwater resources".

Coca Cola and WWF's Announcements

 * The Coca-Cola Company, "The Coca-Cola Company Pledges to Replace the Water It Uses In Its Beverages and Their Production", Video News Release, June 5, 2007. (This VNR/You Tube video, issued by MultiVu, features 'interviews' with WWF staff and Coco-Cola executives and b-roll river footage).
 * WWF & Coca Cola, "WWF and TCCC Partnership Fact Sheet", June 5, 2007.

Related SourceWatch articles

 * Greenwashing

External articles

 * "WWF and Coca-Cola Embark on Water Conservation Initiative", Environment News Service, June 5, 2007.
 * "Coca-Cola to spend $20 million on water conservation", International Herald Tribune, June 5, 2007.
 * "Coke skips India in its conservation pledge", Press Trust Of India, June 5, 2007.
 * Craig Simons, "Countering critics, Coke pledges to conserve water", Atlanta Journal Constitution, June 6, 2007.