Roger Craver

Roger Craver

"Far brighter than I ever imagined in those early years when we upstarts at Craver, Mathews, Smith & Company used the direct response techniques of the day to help launch or build groups like Common Cause, The National Organization for Women, ACLU, the Sierra Club, Greenpeace, Amnesty International and dozens of other major organizations, both in the U.S. and in Europe. A lawyer by training, a copywriter and strategist by trade, and a curious and optimistic guy by nature, I’m more convinced than ever that the best is yet to come where direct response fundraising is concerned. The only threats to our craft that truly worry me are complacency and conventional wisdom. Both jeopardize the best possible performance at a time when non-profits will be required to perform far more and far better than they have in the past. Ours is a trade that has grown prosperous and self-satisfied. Even for the inexperienced or just plain stupid, there is rapid advancement and substantial financial reward. Why? Because the number of available vacancies for "fundraising" positions far outstrips the available talent. But even more worrisome in this era of rapid change is the unwillingness on the part of far too many fundraisers, CEOs and Boards to innovate, to take risks and to break new ground. Fortunately, there is a wealth of new talent, technologies and techniques bursting on to the scene. These are the best antidotes to complacency and conventional wisdom. It’s my hope that in this space we can –together — shine the spotlight on the trends, talent, techniques and technologies that will make us all perform better tomorrow than we do today. Afterall, the stakes for the causes and organizations we serve are simply too high to accept anything less."

Doug Bailey "partnered with Roger Craver to establish the Hotline, a daily political briefing, now online. In 1996, it was sold to National Journal; Bailey continues as an adviser.

"During the 2000 and 2004 campaigns, he launched organizations to encourage online dialogue between candidates and the public, including Rolling Cyber Debate, Freedom Channel, and Youth-e-Vote. In 2002, he and Mike McCurry—White House press secretary under Bill Clinton—launched the nonprofit Freedom’s Answer to spur voter turnout by mobilizing high-school students.

"Recently, with Republican Jim Jonas and Democrats Hamilton Jordan, Gerald Rafshoon, and Roger Craver, Bailey founded the Unity08 movement to put a unity ticket—one Republican and one Democrat—on the 2008 presidential ballot. The first online virtual convention would nominate the candidates in spring 2008, with every registered voter qualified to sign up and be a voting delegate."


 * Director, Public Concern Foundation
 * Cofounder, Freedom Channel
 * Leadership, Americans Elect 2012

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