KMAX-31, UPN (TV Station)

KMAX-31 is a Sacramento-based television station and a part of the UPN network.

Station Owner
Viacom

Use of Video News Releases and/or Satellite Media Tours
In the 5am news bulletin on June 9, 2005 the station broadcast an edited and re-voiced version of a video news release produced by MultiVu for the American Dental Association on saliva testing for diseases. 

KMAX-31 aired a Karen Ryan VNR, according to the Pittsburgh Post-Gazette:
 * On KMAX in Sacramento, she told viewers of the 9 p.m. show about how frequent flier miles were becoming easier to use, and interviewed a spokesman from Capital One, a credit card vendor, to show how.

According to the "Healthy Housekeeper" website, KMAX aired an SMT titled "Quick & Healthy Housekeeping with Laura Dellutri" on June 8, 2004, at 8:30 AM. 

Contact Details
UPN 31 / KMAX 500 Media Place Sacramento, California 95815 Phone (general switch): 916-925-3100 Phone (News): 916-921-3019 Web: http://cbs13.com/gooddaysacramento

SourceWatch Resources

 * Audio news releases
 * B-Roll
 * Brand Hype
 * Branded Entertainment
 * Media releases
 * Satellite Media Tours
 * Radio Media Tours
 * Public Service Announcements
 * Video news releases: PR for California's Schwarzenegger administration