Saatchi & Saatchi S

Saatchi & Saatchi S, formerly Act Now is a global public relations and marketing company started by Adam Werbach, its CEO, and now owned by advertising giant Saatchi & Saatchi. It will specialize in environmental consulting and green marketing.

Mission Statement of Saatchi & Saatchi S

 * "Our mission is to build a global movement of happy people living on a healthy planet. We create sustainable visions for companies around the world and help them grow by embracing a grassroots approach to sustainability. Imagine your business becoming more profitable while helping your employees and your customers make the world a better place."

From Act Now to Saatchi & Saatchi S
According to a February 1, 2008, news release, "Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network, a revolutionary market offering designed to activate corporate and consumer action on a mass scale to address environmental and economic sustainability. Act Now, working alongside the global 650-person shopper and retail marketing leader Saatchi & Saatchi X, will be uniquely positioned to catalyze change in the arena where most purchasing decisions are made - in the store. Adam Werbach has been appointed CEO of Saatchi & Saatchi S and will report to Andy Murray, Global CEO of Saatchi & Saatchi X. ...  The new consultancy will integrate with core Saatchi & Saatchi services including brand navigation, planning, creative, media and brand philosophy. ... Saatchi & Saatchi S currently has offices in San Francisco and Boulder (Colorado) and plans to open in New York, Chicago, Fayetteville (Arkansas), London and Beijing in early 2008. 

Contact Information, Email & Website
Adam Werbach, Global Chief Executive Officer Saatchi & Saatchi S 501 York Street San Francisco, California 94110 Phone: 415-871-2002 Fax: 415-871-2011 Email: awerbach AT saatchis.com Website: http://www.saatchis.com/

Clients Werbach Brings to Saatchi & Saatchi
On December 31, 2007 clients listed on Werbach's website included the following:


 * Allianz
 * Amnesty International
 * Autodesk
 * CARE
 * Center for American Progress
 * Cisco Systems
 * Columbia Records
 * dropping knowledge
 * General Mills
 * General Service Foundation
 * Gill Foundation
 * Goldman Environmental Prize
 * Kaiser Permanente
 * Method
 * Nathan Cummings Foundation
 * National Wildlife Federation
 * Procter & Gamble
 * Rockefeller Brothers Fund
 * RTC
 * Sierra Club
 * Techdata
 * Wal-Mart
 * World Wildlife Fund

SourceWatch Resources

 * Adam Werbach
 * Act Now
 * Green Marketing
 * Greenwashing

External Resources

 * Michael Barbaro, Wal-Mart Effort on Health and Environment Is Seen, New York Times, June 22, 2006.
 * Amanda Witherell, Is Wal-Mart Going Green or Just Greenwashing? Corporation hires former Sierra Club president to polish its image, San Francisco Bay Guardian, August 16, 2006.
 * Cliff Schecter, Adam Werbach: Wal-Mart's New Fraud Salesman, Huffington Post, August 20, 2007
 * Danielle Sacks, Working With the Enemy: Once the youngest president of the Sierra Club, Adam Werbach used to call Wal-Mart toxic. Now the company is his biggest client, Fast Company, September, 2007.
 * David Gianatasio, Publicis Groupe Goes Green, Adweek, January 31, 2008.