David Lamb

Biographical Information
" David Lamb joined the World Gold Council in July 2010. David has overall responsibility for the strategic development of the gold jewellery market worldwide with a particular focus in building the premium market in the US. Prior to his appointment to the World Gold Council, David was an Executive Director of the Diamond Trading Company (DTC), the sales and marketing arm of De Beers, as Worldwide Marketing Director and subsequently Chief Strategy Officer. There he was widely credited with significantly increasing consumer demand for diamond jewellery, principally through a series of powerful global innovations such as the Trilogy concept (“For your past, your present, your future”), which he devised.

"Previously David spent more than 20 years at leading international advertising agencies, notably JWT Worldwide where he was Executive Vice President and held various leadership positions including Head of Worldwide Account Planning and latterly Head of Multinational Clients." ==Affiliations=