"Start them out young"

This letter from the senior vice-president of an advertising agency to the Vice President of the Lorillard Tobacco Company (makers of Newport cigarettes) was used as a trial exhibit against the tobacco industry in Washington and Texas. It accompanies a photograph of a child accepting a cigarette being offered by two well-dressed adults, who look on grinning broadly. The child may be the actor who played "Ritchie" from the renowned 1960's-era American situation comedy TV series, the Dick Van Dyke Show. The text of the letter says, "There's nothing like starting them out young!"

Title: No title Author: Kessley, NE (Lennen Newell Advertising) Document Date: 08 Nov 1963 Length: 2 pages Bates No. 84409798/9799 URL: http://legacy.library.ucsf.edu/tid/iim99d00