WYTV-33, ABC (TV Station)

WYTV-33 is a Youngstown, Ohio television station and an affiliate of the ABC television network.

Station Owner
Chelsey Broadcasting

Use of Video News Releases and/or Satellite Media Tours
In the 11.30pm news bulletin on December 19, 2005 the station broadcast an edited and re-voiced video news release (VNR) produced by MultiVu for Steifel Laboratories promoting a new eczema treatment, MimyX cream. The station edited out the contra-indication information included in the original VNR which stated that it should not be used by people with "hypersensitivity to any of the components of the formulation." 

The station was documented airing a video news release by the Center for Media and Democracy, in its November 2006 report "Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs.

Contact Details
33 News / WYTV 3800 Shady Run Road Youngstown, OH 44502 Phone main: 330-783-2930 Phone (Newsroom): 330-788-4046 Main Fax: 330-782-8154 Newsroom Fax: 330-782-6661 Web: http://www.wytv.com/

SourceWatch Resources

 * Audio news releases
 * B-Roll
 * Brand Hype
 * Branded Entertainment
 * Media releases
 * Satellite Media Tours
 * Radio Media Tours
 * Public Service Announcements
 * Video news releases: PR for California's Schwarzenegger administration