After50 Marketing

After50 Marketing is a Michigan-based martketing communications company that specializes in what it dubs "mature marketing." They say, "we know how to create attention-grabbing advertising, design compelling brochures, produce direct mail campaigns, and develop appealing and functional websites for the Mature Market. What attracts or convinces a pre-retiree at age 50 may not work for an active retiree age 62 or 72."

Clients
The firm attracts clients such as healthcare/medical/dental, senior housing, retirement communities, legal, financial and insurance service providers.

Work example
One of their clients is a law firm for elderly people, Elderly Law Solutions. Work performed for the law firm included:
 * Name & Logo
 * Tagline/Descriptor (The Care You Deserve…)
 * Website
 * Stationery & Business Cards
 * Advertising (Print, TV, Radio, Online)
 * Public Relations
 * Corporate Overview Brochure
 * Consumer Planning Guides
 * Direct Mail
 * Audio CD
 * Collateral and Plan for Relationship Building (3rd party referrals)
 * Event Signage & Booth - Promotional Items

New Firm Offers Elder Spin
See PR Watch article.

Personnel

 * Kelly P. Kroll, Founder and President
 * Alison K. Hurwitz, Principal

Contact details
28288 Carlton Way Dr Novi, Michigan 48377 Phone: 704-469-0891 Fax: 248-869-6008 Email: Info AT after50marketing.com Web: http://www.after50marketing.com