James J. Morgan

James J. Morgan was a Philip Morris President and Chief Executive Officer from 1994-1997. He was a Vice President of Philip Morris from 1976-1983. He retired from PM in 1991.

= Biography =

James J. Morgan served as Vice President for Philip Morris, Inc. from 1976 to 1983. (Source: Philip Morris Summary - PMI Liability Notebook) As of June 27, 1996, Mr. Morgan was the President and CEO of Philip Morris, Inc.(PMI's Revised Initial Disclosure, June 27, 1996)  J.J. Morgan worked for the Philip Morris Marketing Department, he was President and CEO and on the Board of Directors.(PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)  James J. Morgan served as the Senior Vice President of Marketing for Philip Morris, Inc. from 1994 to 1995. (Source: Philip Morris Summary - PMI Liability Notebook). Received 3/7/83 memo from Max Hauserman re: Waxman subcommittee hearing (V. DeNoble Overview 23).

Philip Morris President equates nicotine with gummy bears

James Morgan said in a 1997 sworn courtroom testimony that tobacco is no more addictive than Gummy Bears candy. Asked by attorney Stanley M. Rosenblatt if he believes nicotine is addictive, Morgan responded,

Pharmacologically, my answer is no. If they are behaviorally addictive or habit forming, they are much more like caffeine, or in my case, Gummy Bears. I love Gummy Bears...and I want Gummy Bears, and I like Gummy Bears,and I eat Gummy Bears, and I don't like it when I don't eat my Gummy Bears, but I'm certainly not addicted to them.

Related documents
PHILIP MORRIS CO. CHIEF EXECUTIVE STUNS OBSERVERS WITH HIS TESTIMONY Dallas Morning News, August 22, 1997

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