Talk:Video News Release

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A Video News Release (VNR) is a prepared video news package delivered to television broadcasters. They are usually aired as a news segment, and in such a way to make them appear as if they were prepared by the local outlet. For example, sometimes the local anchor will read a prepared script, or graphics will be added with the local station's logo.

Video News releases are almost always prepared by public relations firms, to promote (often quite subtly) the client corporation which funded it.