Tobacco industry projects & operations

Tobacco companies have engaged in thousands of internal projects and operations over the decades designed to do everything from thwart public health authorities to sell more cigarettes. Documents about tobacco industry Projects and Operations can be found by searching the Legacy Tobacco Documents Library using terms like "Project" or "Operation." The links in red below represent projects whose names are known, but for which no information has yet been recorded in the Tobaccowiki.

Enter any new projects and operations below in alphabetical order. Create a link by putting double brackets around the name.


 * Accommodation Program (Philip Morris)
 * Anti-Tobacco Industry Plan (Philip Morris plan to weaken and divide the tobacco control movement)
 * Archetype Project (Philip Morris, 1991. Change of PR strategy to trying to convince public PM doesn't want kids to smoke)
 * Boca Raton Action Plan(comprehensive Philip Morris plan to undermine WHO & other organizations, circa 1989)
 * Celebrity Spokesman Project(Tobacco Institute)
 * Countermeasures Development Program (Tobacco Institute, circa 1979)
 * ETS Project (INFOTAB environmental tobacco smoke project)
 * ICD-9 Project (Philip Morris project to block the adoption of a medical diagnostic code for secondhand smoke exposure)
 * Fire Service Program (Tobacco Institute project to neutralize the national fire service on issue of fire-safe cigarettes)
 * INFOTAB ETS Project (Multi-company environmental tobacco smoke project)
 * Latin American ETS Consultants Program
 * Lotus Project (United States Tobacco)
 * Operation Apodixis(Philip Morris, 1996-proposes PM a "youth program" to insulate the company from attacks by public health advocates)
 * Operation Berkshire(Multi-company operation to unite to fight trends reducing nicotine consumption worldwide)
 * Operation Desert Shield (Philip Morris, 1990)
 * Operation Downunder (Philip Morris project to determine comprehensive secondhand smoke strategy)
 * Operation Downunder European counterpart(Philip Morris)
 * Operation Green Apple (Trend influence marketing, RJR)
 * Operation Rainmaker "Top Secret" (Philip Morris)(Big ideas to reverse declining social acceptability of smoking)
 * Media Fairness Program(Philip Morris effort to influence media coverage)
 * Nicotine Augmentation Project
 * Ninja Program (Philip Morris, c. 1991, find and train smokers to act as seemingly independent spokespeople to oppose smoking bans and taxes)
 * Project 16 (Imperial Tobacco youth marketing)
 * Project 0107 (Philip Morris, 1965 - a less carcinogenic cigarette)
 * Project 1600 (Philip Morris, smoker psychology)
 * Partisan Project (RJR project to organize smokers)
 * Project AMTECH (BAT, 1980s, Ammonia technology)
 * Project AN (RJR "all natural"/no additive cigarette, c. 1994)
 * Project ART (Philip Morris)
 * Project Airbus
 * Project Ariel
 * Project B(to position the industry as responsible & obligated to the public)
 * Project Best (Brown & Williamson)
 * Project Beta (Brown & Williamson, female-targeted cigarette)
 * Project Beta(Philip Morris)
 * Project Big Boy (Brown & Williamson)
 * Project Boomerang (Brown & Williamson)
 * Project Brass (Philip Morris)(To create a "controversy" about secondhand smoke)
 * Project Breakthrough (RJR, 1994, long-term national project to link public health advocacy to Prohibition)
 * Project Capricorn (Philip Morris project to change company name to "Altria")
 * Project Cerberus (BAT, PM & Japan Tobacco 1999-2001 to create an alternative to the Framework Convention on Tobacco Control)
 * Project CC (RJR safer cigarette project: CC="Controversial Constituents")
 * Project CS (R.J. Reynolds safer cigarette project c. 1993)
 * Project Coumarin (info about hazardous ingredient)
 * Project Day (Brown & Williamson)
 * Project DB (RJR) (Exploit need for "peer acceptance" to market cigarettes among military)
 * Project Delta
 * Project Desiree (Philip Morris)
 * Project Dumbo (Philip Morris)
 * Project Emerald (Brown & Williamson)
 * Project Feline (British American Tobacco study circa 1991 of what visual cues mean to smokers)
 * Project Hippo I(BAT)
 * Project Hippo II(BAT)
 * Project Janus - BAT (BAT) (Experimentation on mice to determine carcinogenicity of tobacco)
 * Project Janus (Brown & Williamson)
 * Project K (American Tobacco, 1967, "ersatz cigarette")
 * Project Lighthouse(1967, Brown & Williamson)
 * Project Lighthouse, Philip Morris 1993 ("Counterculture" cigarette to capture YAMS who dislike Marlboro)
 * Project Lodestar(B&w)(To increase "smoker concern" among Kuwaiti smokers to drive them toward "low delivery," or low-tar products)
 * Project Mad Hatter
 * Project Mayfly (Multi-company project to modify public opinion about smoking globally)
 * Project Orion(BAT)(Cigarette designed to appeal to the guilty smoker)
 * Project Parnter (B&W) (Creation of a "grassroots" strike force)
 * Project Pegasus (Brown & Williamson)
 * Project Pingo (Philip Morris)
 * Project Plus/Minus (Imperial Tobacco, 1982 study of children & smoking)
 * Project Q (RJR, 1988, how to give cigarette ads credibility)
 * Project Quartz(BAT)
 * Project Rainbow (Philip Morris effort to gain legal immunity from liability lawsuits)
 * Project Rio (BAT) (Lower biological activity/less cancerous cigarette)
 * Project Rostock (Philip Morris, c. 1995, to study "Roots of neo-intolerance" in response to smoking bans)
 * Project SCUM (RJR)(Targeting sales to homeless people, immigrants, gays)
 * Project S-gel(Philip Morris)
 * Project SPA (RJR)(Non-combusting cigarette)
 * Project Tame (Liggett chronic inhalation experiments with 10% magnesium nitrate)
 * Project TE-5001 (Liggett & Myers, 1971 experiments to increase the proportion of “freebase” nicotine.)
 * Project TF (RJR 1987: "Tomorrow's Female")
 * Project Tomorrow (Philip Morris)
 * Project Thunder (Massive project to build a 20-car luxury train as a Marlboro promotion)
 * Project Trout(BAT, less annoying, lower odor cigarette)
 * Project UT (Uptown, RJR)
 * Project VRP (Lower sidestream smoke, lower biological activity Vantage brand cigarette; R.J. Reynolds, 1988)
 * Project X (RJR, 1996, herbal cigarette)
 * Project XA (Liggett palladium cigarette/safer cigarette project, 1970s)
 * Project XG(RJR, 1984)
 * Project YAX (RJR)(Targeting young adult males and females)
 * Project YW (R.J. Reynolds project targeting "young women")
 * Project Z (British American Tobacco, about selling single cigarettes in poverty-stricken countries)
 * Regulatory Strategy Project (1999 Philip Morris project to enact FDA regulations on the company's own terms)
 * REST Process(RJR-Chemical method for manipulating amounts of nicotine in tobacco)
 * R.J. Reynolds Social Responsibility Project (RJR project c. 1984 to appear socially responsible while promoting smoking)
 * Safe Cigarette Project
 * Social Costs/Social Values Project (INFOTAB project to reverse decline in social acceptability of smoking)
 * Social Smoking Project (B&W, smoker reasurrance project, to keep people smoking)
 * Tobacco Industry Special Account Number 4
 * Tort reform (Philip Morris and tobacco industry efforts to alter the U.S. judicial system)
 * Uptown cigarettes (R.J. Reynolds, 1989 - Cigarette brand targeted at blacks)
 * VF Project (R.J. Reynolds. c. 1989, targeting low-income women)
 * Washington University Project(Multi-company-funded project, 1970s)
 * Whitecoat Project

You can help by searching for information on those projects and filling in information on what the project was about.

Another strategy is to search on the terms "project" and "confidential," for example: search_term=confidential project