Greenwashing/Australia/Woolworths Tissues Sporting a 'Sustainable Forest Fibre' Logo

In August 2007 the giant supermarket chain Woolworths was revealed to be marketing some of its own tissue and paper products sporting a 'Sustainable Forest Fibre' logo and stating that they were made from "a certified environmentally managed company that is environmentally, socially and economically responsible". While the products indocated that they were sourced from Indonesia, the only hint as to which company was the supplier were the letters APP on one tissue pack. (APP is the acronym for Asia Pulp and Paper.)

In October 2007 the Sydney Morning Herald reported that while the APP sourced products had returned to store shelves without the bogus symbol the company was "still selling Asia Pulp and Paper products sourced from China that use the bogus symbol."

Website
Blogs on the issue: http://www.exposewoolworths.blogspot.com/

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 * Greenwashing
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