Sherwin J. Feinhandler

Sherwin J. Feinhandler, Ph.D was a behavioral and sociological consultant to the tobacco industry. He assisted Philip Morris by describing the social benefits of smoking. His work was seminal in helping Philip Morris understand that to keep cigarettes attractive to kids, you had to deny kids access to them and portray them as an adult product.(See Philip Morris's Archetype Project, c. 1991, based in part on Feinhandler's findings.)

= Biography =

Sherwin J. Feinhandler, PhD., was President of Social Systems Analysts, Inc., a social/behavioral research and consulting firm in Watertown, Massachusetts, USA. Feinhandler was a sociologist/cultural anthropologist with degrees from Northwestern University, Syracuse and Harvard. Served as an assistant professor in Dept. of Psychiatry at Boston University School of Medicine, was a lecturer at Harvard. He elucidated the benefits of smoking.

Works by Sherwin Feinhandler

 * The Ladies Will Retire: The symbolism of smoking in Victorian England, August 27, 1977. 10 page draft.

Related SourceWatch resources
resource_id=29193 resource_code=feinhandler_sherwin_j search_term=Sherwin J. Feinhandler
 * Archetype Project
 * Tobacco Industry Youth Smoking Prevention Programs