Prevention

Prevention (magazine) "Published by Rodale Inc., Prevention is the nation's leading healthy lifestyle brand, with a U.S. magazine audience of 8.7 million readers, 10 international editions, a top digital destination http://www.prevention.com that has more than 3.8 million unique visitors each month, 22 million page views, more than 2 million newsletter subscribers. Each year, nearly 50 million Prevention products are sold, including books, special-interest magazines and bookazines, and DVDs...

"September 17, 2012 – Rodale Inc. Chairman & CEO Maria Rodale and Healthy Living Group GM, David Zinczenko, today announced that Anne Alexander has been named Senior Vice President and Editorial Director for Prevention, where she will lead an ambitious re-invention of the brand to reach the growing upscale female boomer audience moving into the title’s demographic. Alexander will report directly to Maria Rodale, who helped cultivate the new vision and premium positioning for the brand...

"Under Alexander’s direction, the new Prevention will showcase a more elegant, upscale, clean design sensibility within an enriched editorial aesthetic to connect with the female boomers' sophisticated palette. The title will be the only magazine brand dedicating the most editorial to their top concerns: health, well-being and diet. (Halls Reports) With a focus on new frontiers in medicine and integrative health, Prevention will demonstrate transformative ways their readers can enjoy this life stage. New columns such as “Your Turn,” “New Frontiers” and “Make it Natural” will invite readers to prioritize their health and happiness, and participate in a thriving online and social media community. The January issue will also debut new columns by Dr. Andrew Weil and Dr. Tasneem Bhatia who join the brand’s prestigious stable of contributors like Dr. Mehmet Oz and Dr. Travis Stork, and will also feature an interview with Dr. Christiane Northrup. Additionally, Prevention will expand on topics that haven’t traditionally been pillars of the brand, such as emotional health, natural remedies, and personal development."


 * Siobhan O'Connor -Executive Editor

Editor-in-Chief timeline

 * J. I. Rodale (1950–1971)
 * Robert Rodale (1971–1990)
 * Mark Bricklin (1991–1997)
 * Anne Alexander (1997–2000)
 * Elizabeth Crow (2001–2002)
 * Rosemary Ellis (2003–2006)
 * Liz Vaccariello (2006–2010)
 * Diane Salvatore (2010–2012)
 * Anne Alexander (2012–present)

Contact
Web: http://www.prevention.com

Related Sourcewatch

 * Mark Bricklin
 * Jonathan V. Wright - former columnist
 * Joan Borysenko - columnist