Burrell Communications Group

Burrell Communications Group, a holding of the advertising and media services conglomerate Publicis Groupe, has "partnered with" McDonald's "to help maximize its impact with young consumers." 

"Burrell Communications, who bills close to $200 million annually, describes itself as being located 'at ground zero of the culture quake.' According to its website, 'We penetrate consumer psyches on all fronts... not just TV, radio and print but at the rave, under the snowboard, in the chatroom... and we don't let up until you're on every neuron.'"