Majdi Al Ayed

MAJDI AL AYED – DEPUTY MANAGING DIRECTOR - UAE & REGIONAL DIRECTOR – LOWER GULF

Majdi Al Ayed is one of the most experienced young public relations practitioners in the Arab world, having entered the field in 1998 at age 16 as a PR trainee at TRACCS Headquarters in Jeddah, Saudi Arabia. A Saudi national, educated in Jordan and Lebanon, Al Ayed joined TRACCS U.A.E. as an apprentice while studying at the American University in Dubai.

After graduation, he joined TRACCS full time and rapidly developed an impressive range of skill sets he has used to serve major local, regional and international brands, including VISA International, Saudi Arabian Airlines, Dubai Summer Surprises and Dubai Shopping Festival.

In 2006 he was appointed Deputy Managing Director – UAE & Regional Director – Lower Gulf, overseeing day-to-day operations in Dubai and regional business development for the network, supervising a regional team of client servicing managers and account planners. Part of his role is to develop result-driven PR campaigns that have achieved remarkable results for clients as well as maintaining quality control for operations and media strategies across the network. The campaigns he designed and implemented for Dubai Shopping Festival and Dubai Summer Surprises received the IPRA Golden World Award 2008 in the Travel and Tourism category.

Mr. Al Ayed has handled very prominent PR projects, and continues to manage an exceptional portfolio of clients. He has handled international programs for the agency in Turkey and the UK and is a long-standing member of the International Public Relations Association (IPRA).