Richard J. Semenik

Richard J. Semenik, Ph.D. (Marketing Prof., Montana St. U, Industry Expert): Defense

= Biography =

Dr. Semenik is Dean of the College of Business at Montana State University (2005). Formerly he was Professor of Marketing and the Rosenblatt Faculty Scholar at the David Eccles School of Business, University of Utah. He has taught graduate and undergraduate courses in marketing, advertising and consumer behavior for nearly thirty years. He has authored ten college and university textbooks on these topics which are used in colleges and universities throughout the United States and around the world. He was used as an expert in the Mississippi case. (Source: Mississippi Expert Disclosure.)

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