Future Consumer Reaction to Nicotine

Future Consumer Reaction to Nicotine

This 1978 internal Brown & Williamson shows that in 1978 the company was aware not only that nicotine was both addictive and poisonous, but that cigarette consumers were largely unaware of these characteristics:

"Very few consumers are aware of the effects of nicotine i.e., its addictive nature and that nicotine is a poison..."

Title FUTURE CONSUMER REACTION TO NICOTINE Author STEELE-HD Date 19780824 Type Memo ; Correspondence Bates 665043966 Collection Brown & Williamson Pages 1 URL: http://legacy.library.ucsf.edu/tid/zfi21f00