Balance First

Balance First is an educational program aimed at elementary schools created by the America on the Move Foundation, Discovery Education, and PepsiCo that focuses on the "balance between food choices and physical activity." According to the Balance First website, the program teaches students about "energy balance," a term that Michele Simon in her book Appetite for Profit calls an oversimplified term used by food executives to explain obesity in a way that sounds objective and scientific, while conveniently obscuring the overconsumption of their unhealthy products. It also has the added benefit of keeping the focus on individual behavioral change by emphasizing weight loss and physical activity.

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 * PepsiCo