Digital Learning Alliance

The Digital Learning Alliance is a lobby group set up by SRU and Lexington Communications funded by the media industry to oppose BBC plans to launch a free digital service. Dennis Stevenson was linked to this initiative by virtue of his connections with Pearson and both SRU and Lexington. According to the Times, the DLA 'brings together publishers including Pearson, Oxford University Press, Reed Elsevier, Granada Learning and HarperCollins, which is owned by News Corporation, parent company of The Times.'