History of Philip Morris

The following is taken from a 1987 [http://legacy.library.ucsf.edu/tid/vma12a00 Philip Morris Manufacturing Center Orientation Manual.

PHILIP MORRIS HISTORY

1847 -Philip Morris Esq., Tobacconist and Importer of Fine Seegars, opens a shop on Bond Street in London 1854 -Philip Morris makes his first cigarettes 1855 -Frederic Miller, a young German braumeister, opens a brewery in Milwaukee, Wisconsin 1870 -22 New Bond Street, London headquarters, begins to produce Philip Morris Cambridge and Philip Morris Oxford Blues (later called Oxford Ovals and Philip Morris Blues) 1873 -13 Bond Street, London -Richard Benson and William Hedges open shop 1873 -Philip Morris dies -widow Margaret and brother Leopold Morris carry on cigarette trade 1877 -Players Navy Cut cigarettes acquired by John Player 1879 -Melachrino cigarettes first marketed 1880 -Leopold Morris buys out Margaret Morris's interest in the business 1885 -Leopold joins with Joseph Grunebaum to establish Philip Morris & Company and Grunebaum, Ltd. 1885 -Blues, Cambridge, Derby, Unis, Marlborough (the ladies'favorite) are marketed 1887 -Leopold and Grunebaum dissolved their partnership. Company becomes Philip Morris & Co., Ltd. 1894 -Company is reorganized in 1894 as William Curtis Thompson and his family assume a majority interest 1899 -Benson & Hedges opens New York branch at 288 Fifth Avenue 1900 -Benson & Hedges moves to 314 Fifth Avenue, New York 1901 -Philip Morris & Co., Ltd. by royal warrant is appointed tobacconist for King Edward VII 1902 -Philip Morris & Co., Ltd. is incorporated in New York, 110-122 Broad Street, by Gustav Eckmeyer, who had been sole agent for Philip Morris in the U.S. since 1872, importing and selling the English-made cigarettes 1905 -Right to manufacture and vend all Philip Morris brands in Canada is granted by Thompson's firm to the New York company 1907 -The New York firm is reorganized_and moves to 4020 West Broadway. Benson & Hedges moves to 435 Fifth Avenue cJr1917 -Philip Morris moves to 72 Fifth Avenue. 1918 -English Ovals becomes the first blend of domestic leaf presented by Philip Morris. These cigarettes are priced at 20 for $.30 1919 -The Philip Morris coronet logo is introduced 1919 -A new firm, owned by American stockholders, acquires the U.S. Philip Morris company and incorporates in Virginia under name of Philip Morris & Co., Ltd., Inc. 1920 -The first Philip Morris Annual Report is published 1922 -Philip Morris-International Corp. is organized; introduces Players 1923 -Revelation is introduced by Continental Tobacco Co., a major competitor 1924 -Philip Morris becomes exclusive agent for Rameses 1924 -Philip Morris moves to 44 West 18th Street 1924 -Unfiltered Marlboro is introduced, and Stephano cigarettes 1924 -Reuben M .Ellis becomes President of Philip Morris 1926 -A series of Marlboro ads showing a feminine hand promotes that cigarette for women 1926 -Philip Morris-International Corp. dissolved 1928 -Philip Morris begins to make regular dividend payments 1928 -Benson & Hedges is sold to an American financial group 1929 -Stephano Bros. ceases manufacture of Philip Morris brands 1929 -Philip Morris begins manufacturing its own cigarettes by purchasing a factory in Richmond 1929 -Philip Morris and Continental Tobacco Co. are both located at 119 Fifth Avenue 1929 -Reuben M. Ellis and Leonard B. McKitterick take control of Philip Morris 1929 -C.L. Grigg markets "Bib-Label Lithiated Lemon-Lime Soda," later renamed 7UP 1930 -Ivory-tipped Marlboro introduced 1930 -"Battle of the Brands" continues as Continental Tobacco Co.'s Paul Jones becomes first of the 10 cent brands 1930 -Alfred E. Lyon joins Philip Morris from Europe and becomes West Coast representative 1931 -Benson & Hedges's Parliament (plain and cork tip) and Virginia Rounds are introduced 1932 -Parliament becomes the first cigarette with a filter mouthpiece made from a blend of domestic (burley) and Turkish leaf introduced 1933 -Philip Morris English Blend in the brown pack is introduced 1933 -Johnny calls for Philip Morris for the first time in the Hotel New Yorker lobby 1933 -Johnny is introduced on radio (NBC)for the first time on April 17 1933 -Leonard B. McKitterick becomes President of Philip Morris 1934 -Paul Jones is made with a cork tip. Cigarette Time, an ivory-tipped mentholated cigarette, is introduced 1934 -Philip Morris buys the assets of Continental Tobacco Co. 1936 -Otway Hebron Chalkley becomes President; Alfred E. Lyon, Executive Vice President 1938 -First offering of Philip Morris preferred stock placed on market 1940 -Country Doctor smoking tobacco added by Philip Morris 1944 -Philip Morris buys Axton-Fisher plant and facilities in Louisville, Kentucky (with this deal Philip Morris acquired Fleetwoods and Spud) 1945 -Otway Chalkley becomes Chairman of the Board; Alfred E. Lyon becomes President of Philip Morris 1946 -0. Parker McComas joins Philip Morris as Vice President 1948 -"No cigarette hangover" campaign and nose test campaign begin for Philip Morris brand 1949 -Philip Morris sponsors its first television show -"Tex and Jinx Preview" 1949 -Alfred E. Lyon becomes Chairman of the Board; O. Parker McComas, President 1950 -Philip Morris moves to 100 Park Avenue -awarded "Office of the Year" citation from Office Management and Equipment magazine. 1951 -Philip Morris sponsors the "I Love Lucy" show 1952 -New plant is opened in Louisville, Kentucky 1953 -Tobacco Industry Research Committee formed at the suggestion of O. Parker McComas 1953 -Philip Morris sponsors "So You Want to Lead a Band" program 1954 -Benson & Hedges merges with Philip Morris 1954 -Philip Morris introduces "snap-open pack" 1954 -Philip Morris (Australia) Ltd. is set up as first major affiliate outside the U.S. 1954 -Marlboro re-packaged and test-marketed as a full-flavored man's cigarette 1955 -Philip Morris replaces its brown pack with a red and white package 1955 -Overseas division set up at Philip Morris 1955 -Philip Morris profit-sharing plan introduced to U.S. employees 1955 -Marlboro goes national and is introduced in flip-top box with cork-tipped "selectrate" filter. Response was so enthusiastic that the supply did not catch up with the demand until April 1955 -License agreement signed with a LaSuerte Cigar and Cigarette Factory, the Philippines 1956 -License agreement signed with Tabacalera Nacional SA, Panama 1956 -License agreement signed with C.A. Tabacalera Nacional, Venezuela 1956 -King-size Philip Morris in a soft package is converted to long-size Philip Morris in a flip-top box 1956 -Parliament introduced in blue, gold and white flip-top box 1956 -Filter Spud introduced in flip-top box 1956 -Philip Morris sponsors "The Philip Morris Country Music Show" 1956 -Marlboro becomes first national sponsor of National Football League telecast 1957 -Milprint and Nicolet Paper Co. acquired. Acquisition represents Philip Morris's first diversification outside the tobacco business 1957 -License agreement signed with Fabriques de Tabac Reunies, SA, Switzerland for manufacturing of Marlboro 1957 -Marlboro in the flip-top box introduced in England and Australia 1957 -Revelation and Bond Street packaged in flexible pouches 1957 -Philip Morris receives the Packaging Institute's Corporate Award 1957 -Joseph F. Cullman III becomes President of Philip Morris Incorporated 1958 -Johnny celebrates his 25th Anniversary with Philip Morris 1958 -Parliament introduced as a popular-priced cigarette in the high filtration field. It is offered in a flip-top box or soft pack 1958 -Marlboro introduced in soft pack 1958 -Marlboro re-engineered to improve filtration 1958 -Polymer Industries, Inc. acquired 1958 -Benson & Hedges (Canada) Ltd. acquired as Philip Morris affiliate 1959 -Research Center in Richmond dedicated to O. Parker McComas 1959 -C.A. Tabacalera Nacional, licensee in Venezuela since 1956, becomes first Latin American affiliate 1959 -Alpine introduced 1960 -Philip Morris Commander introduced on mark VIII machine 1960 -Philip Morris Regular changed to match the Commander pack 1960 -A New slide and shell package design successfully introduced for Benson & Hedges, the largest selling premium-priced cigarette in America 1960 -Philip Morris, Marlboro, Alpine, and Parliament manufactured in Venezuela by C.A. Tabacalera Nacional 1960 -Marlboro soft pack introduced in Germany under new manufacturing agreement with Martin Brinkmann A.G. 1960 -Marlboro and Philip Morris marketed in the Philippines 1960 -A.S.R. Products Corporate acquired 1960 -Philip Morris sponsors "CBS Reports" 1960 -George Weissman appointed Chairman of the Board and Chief Executive Officer of Philip Morris Overseas 1961 -Philip Morris Overseas renamed Philip Morris International 1961 -License agreement signed with Hong Kong Tobacco Company 1961 -Philip Morris (brown pack)introduced in Hong Kong 1961 -Pal Premium blade introduced: Gem Premium single edge blade introduced 1961 -Philip Morris signs license agreement with SEITA, French Tobacco monopoly,for manufacture and distribution of Parliament 1962 -License agreement signed with Amer Tupakka Oy, Finland 1962 -Benson & Hedges (Canada) Ltd .and Canadian Tobacofina Ltd. merge 1962 -"Marlboro Country" ad slogan is introduced in selected markets 1962 -Pal stainless injector razor introduces new line 1962 -License agreement signed with Monopoli di Stato, Italy 1962 -La Altense, later renamed Tobacalera Centroamericana, S.A., Guatemala, becomes an affiliate 1963 -"Marlboro Country"-advertising campaign makes its national debut 1963 -Philip Morris announces it will construct an Operations Center in Richmond, Virginia 1963 -Burma-Vita Company acquired February 1963 -Paxton test marketed in Fresno, California, and Tulsa, Oklahoma February 1963 -Sarato test marketed in Hartford, Connecticut, and Sacramento, California February 1963 -Personna stainless steel double edge razor blades introduced by American Safety Razor Company March 1963 -Pal stainless steel razor is shown at Buenos Aires' Museum of Modern Art and Louvre Museum in Paris March 1963 -License agreement signed with Austria Tabakwerke AG for manufacture and distribution of Marlboro March 21 1963 -Joseph F Cullman 3rd receives Cross of Chevalier du Merite Commercial et Industriel from French Government April 1963 -Pal stainless steel injector blades introduced April 1963 -Clark Bros. Chewing Gum Company acquired April 1963 -Philip Morris holds its first Derby Festival in Louisville, Kentucky April 24 1963 -Philip Morris Inc. receives President's "E" Award from FDR, Jr., Under Secretary of Commerce 1963 -Paxton test marketed in New England and Middle Atlantic States, Ohio and Hawaii June 1963 -Pal and Personna stainless steel blades launched nationally June 1963 -Paxton goes national in all 50 states September 1963 -Philip Morris makes tennis film narrated by Chris Schenkel and Roy Emerson September 1963 -Saratoga test marketed in Seattle, Washington September 1963 -Field and Stream pipe tobacco introduced September 1963 -Paxton introduced in Puerto Rico September 1963 -Multifilter introduced in Humiflex plastic package October 1963 -Alpine coupon redemption program instituted December 1963 -King-size English Ovals marketed December 1963 -Fabriques de Tabac Reunies, S.A., Switzerland, becomes first Philip Morris cigarette manufacturing affiliate on the continent of Europe. January 1964 -Surgeon General's Report on Smoking and Health is issued

January 1964 -Johnny marks his 30th Anniversary February 1964 -Agreement signed with Ruder & Finn, public relations firm March 1964 -Philip Morris Multifilter with a charcoal filter introduced April 1964 -Galaxy cigarettes introduced with redemption coupon April 1964 -Philip Morris dedicates the first building of the Operations Center in Richmond, Virginia May 1964 -Benson & Hedges Little Filter cigars introduced July 1964 -Parliament comes out with charcoal filter September 1964 -Premier of "Great Moments in the History of Tennis" January 1965 -Marlboro production begins in France under a licensing agreement signed with SEITA, the French tobacco monopoly January 1965 -Self-imposed cigarette advertising code goes into effect by which the companies, voluntarily and individually, agree not to promote cigarettes to young people and to avoid implying smoking has health benefits or is essential to social prominence April 1965 -"Teaberry Shuffle" ads promote Clark's Gum May 1965 -Philip Morris de Puerto Rico becomes an affiliate 1965 -Milprint, Inc. Nicolet Paper Co., and Polymer Industries, Inc. combine to form the Industrial Products Division, predecessor of Philip Morris Industrial. Fred M. Stefan named President of the new division. December 1965 -Gemini space food packaging developed by Milprtnt '''January 1966 -Federal Cigarette Labeling Act goes into effect, requiring cigarette companies to include on all packages the words "Caution: Cigarette Smoking May Be Hazardous To Your Health" ''' January 1966 -Hugh Cullman elected Executive Vice President of Philip Morris April 1966 -Marlboro Menthol cigarettes introduced May 2 1966 -Joseph F. Cullman III named to Tobacco Hall of Fame June 1966 -License agreement signed with Superior Tobacco Company, N.V., Netherlands Antilles September 1966 -Massalin y Celasco S.A.C.e.I. joins Philip Morris Latin American operations as affiliate in Argentina September 1966 -Benson & Hedges 100's--menthol and regular--introduced nationally January 1 1967 -Corporate structure of Philip Morris reorganized to create Philip Morris Incorporated and three operating companies: Philip Morris Domestic, Philip Morris International, and Philip Morris Industrial -Joseph F. Cullman 3rd appointed Chairman of the Board and Chief Executive Officer of Philip Morris Incorporated -George Weissman appointed President and Chief Operating Officer of Philip Morris Incorporated -Hugh Cullman appointed President of Philip Morris International -Fred M. Stefan appointed President of Philip Morris Industrial -Ross R. Millhiser appointed President of Philip Morris Domestic April 1967 -Kwara Tobacco Company of Ilorin, Nigeria, becomes Philip Morris affiliate (later renamed Philip Morris Nigeria Ltd.) June 1967 -Marlboro 100's launched nationally in the Gold Pack September 1967 -Marlboro 100's introduced in the flip-top box January 1968 -Philip Morris Domestic changes its name to Philip Morris U.S.A. February 1968 -Koch Convertograph Co. acquired by Philip Morris Industrial. Renamed Koch Label Co. 1968 -Virginia Slims test-marketed in San Francisco August 1968 -Philip Morris acquires Godfrey Phillips Ltd., a British holding company, thereby obtaining interests in Godfrey Phillips India, Ltd., Premier Tobacco Industries Ltd., Pakistan, and Godfrey Phillips New Zealand (later renamed Philip Morris (New Zealand) Ltd.) September 1968 -Virginia Slims marketed nationally January 1969 -Philip Morris Incorporated reports that operating revenues for 1968 exceeded $1 billion for the first time February 1969 -Philip Morris Holland B.V. joins network of international affiliates May 1969 -License agreement signed for manufacture of cigarettes in Bolivia May 1969 -Philip Morris Sweden AB created as an affiliate June 1969 -Philip Morris acquires 53% ownership of Miller Brewing Co. from W.R. Grace & Co. July 1969 -E. Leon Jimenes, C por A, becomes Philip Morris affiliate in the Dominican Republic

October 1969 -License agreement signed with Fabrika Duvana Sarajevo, Yugoslavia, for the manufacture of Marlboro January 1970 -Philip Morris U.S. distributorship of Flavor Tree Food Products (Kit Kat, Coffee Crisp, etc.) terminated February 1970 -Marlboro 100's Red Pack test marketed in Seattle and Spokane, Washington March 1970 -Philip Morris GmbH started up as affiliate in West Germany June 1970 -Philip Morris effects whole ownership of Miller Brewing by purchasing August 1970 outstanding 47%of stock from De Rance Foundation in Milwaukee, Wisconsin -Face Guard razor blades test-marketed September 1970 -First Virginia Slims tennis tournament takes place in Houston, Texas October 1970 -Marlboro 100's (ventilated filter)introduced 1970 -Parliament 80/85 charcoal filter marketed December 1970 -Plainwell Paper Co., Inc. acquired by Philip Morris Industrial 1970 -Proveedora Ecuatoriana S.A., Ecuador, formed as a marketing affiliate 1970 -Cigarette companies voluntarily agree to display "tar"-nicotine data in all advertising January 2 1971 -Cigarette TV and radio advertising ban goes into effect February 1971 -Personna '74 tungsten steel blade (distributed nationally) May 1971 -Contact signed in Spain for the purchase of companies which later becomes affiliates Philip Morris Espana, S.A., and Philip Morris Iberica, S.A. June 1971 -Armstrong Coated Products acquire by Philip Morris Industrial September 1971 -John A. Murphy elected Chief Executive Officer of Miller Brewing Company October 1971 -License agreement signed with Cia Colombiana de Tabaco, Colombia November 1971 -Philip Morris France S.A., marketing affiliate, established November 1971 -Weltab S.A., Belgium becomes a Philip Morris affiliate 1971 -Lindeman (Holdings) Ltd., a wine company, becomes subsidiary of Philip Morris (Australia) Ltd. P.T. Philip Morris Indonesia set up as an affiliate

January 1972 - Ciggarette manufacturers required to include health warnings on all advertising, direct mail, and point-of-sale material 1972 -Marlboro Lights introduced 1972 -Face Guard expands to national distribution 1972 -Tabacalera Nacional, S.A. of Panama, a licensee since 1956, becomes a Philip Morris affiliate 1972 -Parliament 100's with charcoal filter goes national 1972 -Personna floating head razor (injector) goes on the market Aprii 1972 -Philip Morris celebrates its 125th anniversary August 1972 -Flicker Ladies' Shaver introduced in test markets September 1972 -Philip Morris acquires 100% of Mission Viejo Company, a real estate development firm December 1972 -License agreement signed with Japan Tobacco and Salt Public Corp. and Federal Tobacco Ltd., Trinidad and Tobago, for the manufacture of Marlboro December 1972 -Wikolin Polymer Chemie GmbH, Germany, acquired by Philip Morris Industrial December 1972 -Marlboro ends the year as the world's best-selling cigarette January 1973 -Philip Morris Incorporated's 1972 operating revenues surpass $2 billion for the first time March 1973 -The new Richmond Manufacturing Center makes its first cigarettes Apri-1 1973 -Personna Double II razor with twin double-edge blades introduced April 1973 -Lightfoot Company, soap manufacturers, dissolved April 1973 -Clark Gum Company sold April 26 1973 -The Research Center Tower in Richmond is dedicated to Mrs. Margaret B. Young, member of Philip Morris Board of Directors, is appointed U.S. delegate to the 28th session of the United Nations General Assembly May 1973 -The CAB orders commercial airlines to separate smokers and nonsmokers May 1973 -Tabacalera Andina, S.A., established as a manufacturing affiliate in Ecuador May 1973 -Surtech Coating Co., formed by Philip Morris Industrial

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