How many times do we have to say "No?"

'''How Many Times Do We Have To Say "No?" Proposed Campaign Plan 1980 California Smoking/No-Smoking Sections Initiative'''

This document outlines a proposal for [[Philip Morris' to reduce a very strong (72%) approval rate for a ballot initiative in California in 1980 that would provide Californias with no-smoking areas in public places. The goal was to change that majority in favor into a failing vote for that initiative.  The strategy was to "Convert a high (72%) pro-restriction attitude to an anti-government regulation sentiment.

The document states, "The success of a campaign to reduce support for the "Smoking/No Smoking"Initiative relies significantly on the assistance of volunteers from the California tobacco industry."

The document also provides a complete budget breakdown for this campaign, as well as an organizational trees.

Org. Author ROBERT NELSON + ASSOCIATES Date 19800000/E Type REPORT; CHART, GRAPH,TABLE, MAPS Bates 2024077821/7837 Collection Philip Morris Pages 17 URL: http://legacy.library.ucsf.edu/tid/igz36e00