Australian Association of National Advertisers

The Australian Association of National Advertisers (AANA) is an industry lobby group representing Australia's major advertisers.

The AANA is behind an advertising campaign known as "Jo Lively" which was developed in response to calls to ban junk food advertising to children, which it opposes. The advertising campaign promotes a balanced diet and exercise and uses the catch-cry "eat well, live well, play well".

In a July 2006 submission to a meeting of state and federal health ministers AANA made a number of claims about obesity in an attempt to resist regulations on junk food advertising:
 * "marriages between fat people may lead to a genetic vulnerability being handed on"
 * that industrial chemicals could change human metabolism and "encourage fat formation"
 * air conditioning was a problem because "comfortable temperature zones increase food consumption"
 * blaming a reduction in smoking rates because people who gave up smoking often gained weight

People

 * Chair: Ian Alwill - Nestlé
 * Executive Committee Member/Treasurer: Margaret Rochford - Allianz
 * Assistant Treasurer: Dirk Howindt
 * Executive Committee Member: Megan Keleher - Telstra
 * Executive Committee Member: Paul Leeds - Starcom
 * Executive Committee Member: Simon Bromell - MasterFoods
 * Executive Committee Member: Paul Watmore - Kraft
 * Executive Committee Member: James Tait - Lion Nathan
 * Executive Committee Member: Nick Goddard - Unilever

Contact details
Suite 2, Level 5 99 Elizabeth Street Sydney NSW 2000 Tel: (02) 9221 8088 Fax: (02) 9221 8077 web: http://www.aana.com.au/

Other SourceWatch Resources

 * Advertising Standards Bureau
 * Obesity PR