Direct-to-consumer advertising: Canada's Ban

The Canadian government currently has a ban on direct-to-consumer advertising but allows unbranded disease awareness campaigns.

In December 2005 the major Canadian media company, CanWest MediaWorks, launched a legal challenge against the ban on DTC advertising.

Other SourceWatch Resources

 * Drug industry
 * Pharmaceutical Research and Manufacturers of America
 * Direct-to-consumer advertising
 * Direct-to-consumer advertising: CanWest's Bid to Overturn Canada's Ban
 * Direct-to-consumer advertising in the United States
 * Disease awareness campaigns