Pier Paolo Piccoli

Pier Paolo Piccoli is co-President of Plus Media, a New York-based public relations firm specializing in the production of video news releases, B-roll, satellite media tours, and audio news releases.

Piccoli told PR Week that there are advantages of disclosing who the client is when pitching a satellite media tour to the media. "They will always ask who's behind it, what the message is, and what the client has to say. The most important thing that you have with a producer is trust, so you don't want to break that. ... You always want to tell them what you're doing and who you're doing it for," he said. 

Other SourceWatch resources

 * Audio news releases
 * B-Roll
 * Brand Hype
 * Branded Entertainment
 * Covert propaganda
 * infomercial
 * Media releases
 * Radio Media Tours
 * Public Service Announcements
 * Satellite Media Tours