McDonald's:External articles

The following articles are related to the main SourceWatch article on McDonald's.


 * John N. Frank, "ANALYSIS - Corporate Case Study: McDonald's opens up to rebound from tough times," PR Week (reg. req'd.), November 29, 2004.
 * Eric Schlosser, "Super-Sized Deception From Fast-Food Giants," Los Angeles Times, October 24, 2004.
 * McDonalds, McDonalds Corporation, accessed May 2004.
 * Keith O'Brien, "McDonald's unveils its healthy choice strategy; CEI fellow challenges Super Size Me film with her own 30-day McDonald's diet", PR Week, April 15, 2004.
 * Keith O'Brien, "McDonald's responds to filmmaker's 'gross misrepresentation'", PR Week, May 10, 2004.
 * Soso Whaley, "Daily Diary: Debunk the Junk Report - April 1, 2004: Day One of Soso Whaley's McDonald's Adventure", April 2, 2004.
 * Competitive Enterprise Institute, "Filmmaker to Challenge Fast Food Perceptions:Will Eat at McDonald's for 30 Days and Lose Weight", Media Release, March 31, 2004.
 * McDonald's, "McDonald's Response to "Super Size Me" Movie", Press Release, April 29, 2004.
 * "News Analysis: McDonald's faces more obesity flak", PR Week, September 17, 2004. (Sub required).
 * Sue Kedgley, "Government falls for McDonalds’ marketing ploy", Media Release, March 4, 2005.
 * Annette King, "Question for Oral Answer:Dental Clinics - McDonalds Sponsorship", March 8, 2005. (This is a response to a parliamentary question from Greens member of Parliament, Sue Kedgley).
 * Lewis Lazare, "Healthy eating ads an odd fit", Chicago Sun Times, March 10, 2005.
 * "McDonald's embraces self-regulation", Pharmaceutical Marketing, April 5, 2004.
 * Julian Lee and AAP, "Maccas appoints fix-it man", Sydney Morning Herald, May 16, 2005.
 * Julian Lee, "Fat lot of difference between rolls", Sydney Morning Herald, May 17, 2005.
 * Julian Lee, "McDonald's taps into nostalgia", Sydney Morning Herald, September 8, 2005.
 * Beth Herskovits, "McDonald's seeks to highlight quality, nutrition", PR Week, October 27, 2005. (Sub req'd).
 * Michele Simon, "McDonald's Labeling Scheme: Not Lovin' It", AlterNet, November 5, 2005. ("The fast-food chain says it will tell diners just how much fat, sodium and calories are in its food. But this is just the latest attempt to whitewash its unhealthy practices").
 * Jordan Buckley, "McDonald's Next Boycott?," The Daily Texan (University of Texas at Austin), November 30, 2005.
 * Kari Lydersen, "McDonald's vs. the Tomato Pickers," AlterNet / The NewStandard, December 20, 2005.
 * Sean Sellers, "Brand-Busting the Golden Arches: Students and Farmworkers Take on a Fast-Food Giant," Common Dreams, April 1, 2006. Also see Burrell Communications Group.
 * Ravi Chandiramani, "McDonald's mistrusted over its health motives", PR Week, June 1, 2006. (Sub req'd.)
 * Michael Bush, "McDonald's promotion picks up speed with Hummer tie-in", PR Week, August 7, 2006, (Sub req'd).
 * Kelly Burke, "Fast food and gorilla tactics", Sydney Morning Herald, February 10, 2007.
 * Christopher Thompson, "Can McDonald's Alter the Dictionary?," Time, June 5, 2007.
 * Kate MacArthur, "McDonald's Recruits Mom to Be Ultimate Influencer: Gatekeepers to Go on 'Field Trips' and Hopefully Return as Brand Evangelists," Advertising Age, June 8, 2007.
 * Michael Bush, "McDonald's enlists six moms for CGM campaign," PR Week, June 13, 2007.
 * Vince Meserko, "PR Greenwashing and Classroom Whitewashing," Media & the Environment blog, March 25, 2008.
 * "McDonald's Reponds to Concerns about Sustainable Potato Farming," QSR Magazine, March 31, 2009.
 * "McDonald's Vows to Reduce Pesticide Use," Environmental Protection, April 3, 2009.