Tobacco industry marketing aimed at African Americans

Documents about marketing to African Americans can be found by searching the Legacy Tobacco Documents Library using search criteria like "Black marketing," or "Black target," "Black sampling," "Black menthol." List documents about tobacco industry marketing aimed at African-Americans:


 * Black Market Analysis (RJR, 1977)
 * Business Planning & Analysis 850300 (Philip Morris, 1985, discusses using black models in point-of-sale advertising)
 * KOOL 10s (Brown & Williamson, 1985)
 * City of Chicago Black Sampling Opportunities (RJR, 1984)
 * Philip Morris, U.S.A. Proactive Public Relations Plan African-American & Hispanic Market
 * Salem Black Initiative Program Brand Team Ideation Session. (RJR, 1989)
 * XII. Special Markets. Black Marketing Plan. (RJR, 1984)
 * A Study of Ethnic Markets (RJR, 1969)
 * The Black Menthol Cigarette Market (1979, RJR collection)
 * Kent and Newport Cigarettes Reaching the Black Community
 * Black Market Study. Significance of the Black Market (RJR, 1976:  "... compared to white population, Blacks represent a significantly younger market in the growing age group -- meaning greater cigarette consumption potential."
 * Project "Y" Secret (RJR, 1977: "Smoking menthol allays to some extent the health concern.")
 * Marketing to powerlessness and social guilt (RJR, 1990)
 * Philip Morris, U.S.A. Proactive Public Relations Plan African-American & Hispanic Market (1998)
 * Segmentation Study Among Black Smokers (RJR, 1982)

Additional SourceWatch Resources

 * Menthol