Marine Stewardship Council

The Marine Stewardship Council (MSC) is an independent non-profit that states its aim is to "harness consumer purchasing power to generate change and promote environmentally responsible stewardship of the world's most important renewable food source." The MSC was initially established in 1996 by the environmental group WWF and Unilever, "the world's largest buyer of seafood."

The certification by the MSC of fisheries despite scientific evidence disputing the sustainability of the fisheries and over objections from environmentalists has been the source of ongoing controversy.

Fisheries accredited include:
 * New Zealand Hoki Fishery
 * West Australian Rock Lobster Fishery

Personnel

 * Rupert Howes, Chief Executive
 * Brendan May, former CEO
 * Lord Deben, former chair

Contact Details
3rd floor Mountbarrow House 6-20 Elizabeth Street London SW1W 9RB UK Email: info AT msc.org Tel: + 44 (0)20 7811 3300 Fax: + 44 (0)20 7811 3301

MSC OFFICE (Americas) 2110 N. Pacific Street, Suite 102 Seattle, WA 98103 USA Email: nancy.gray-keller AT msc.org Tel: + 1 206 691 0188

MSC OFFICE (Asia Pacific) 10/46-48 Urunga Parade Miranda NSW 2228 Australia Email: Duncan.Leadbitter AT msc.org Tel: + 612 9524 8400 Fax: + 612 9524 8900

Web: http://www.msc.org/

Watchdog Site on The MSC
MSC Watchdog