Whole Grains Council

The Whole Grains Council is a processed-food trade association that promotes the creation of whole grain breads, cereals, cookies and crackers.

Aims
According to its website, the Whole Grains Council seeks to:


 * "To clarify the definition of “whole grain,” document the health benefits of whole grains, and advocate additional whole-grain health research.


 * To educate consumers about the benefits of whole grains


 * To help Americans find whole grains, with a packaging symbol, and educate them on cooking whole grains


 * To promote whole grains through a positive message about their benefits, rather than by criticizing refined grains.


 * To serve as a conduit between science, industry and consumers.


 * To help grain-product companies, retailers and restaurants meet the needs of health-conscious consumers with appealing whole grain products."

The Whole Grains Council has also created a self-defined "stamp" of approval for processors that meet their whole grain standards. Members include General Mills, Frito Lay, Mars Foods, Quaker Oats, and Whole Foods Market.

Personnel

 * Chairman: Bob Brown, Frito-Lay
 * Past Chair: Jeff Dahlberg, National Sorghum Producers
 * Vice Chair: Michael Bittel, King Arthur Flour
 * Secretary-Treasurer: K. Dun Gifford, Oldways
 * Director: Linh Bui, Masterfoods USA
 * Director: Sara Baer-Sinnott, Oldways
 * Director: Mike Holleman, Indian Harvest Specialtifoods
 * Director: Karen Wilder, Schwan Foods

Contact
The Whole Grains Council Oldways 266 Beacon Street Boston, MA 02116 Telephone: 617-421-5500 Fax: 617-421-5511 Website: http://www.wholegrainscouncil.org

Related SourceWatch articles

 * General Mills
 * Oldways Preservation Trust