KOOL 10s

KOOL 10s This Brown & Williamson (B&W) marketing document proposes that B&W start selling KOOL King cigarettes in packs of 10 cigarettes addition to the usual-size pack containing 20 cigarettes. The writer proposes B&W sell the smaller packs for about half the price of a full pack. The target market for this proposal is lower-income or unemployed young adult black males. The rationale for selling cigarettes in a 10-packs is that it:

"Will generate purchase when target audience suffers greatest financial need (just before the next pay check/government check arrives.)"

Title KOOL 10 S  Author  A.G. Forsyth Date 19850417 Type MEMO; CORRESPONDENCE Bates 542004058/4061 Collection Brown & Williamson Pages 4 URL: http://legacy.library.ucsf.edu/tid/xmc23f00

search_term=black marketing