Adam D'Luzansky

Adam D'Luzansky is a public relations professional who was a member of the White House Writers Group (WHWG), a group founded in 1993 by "five former White House speechwriters," many colleagues from the George H.W. Bush Administration.

Media Transparency calls WHWG "an umbrella firm of former ghostwriters for Republican presidents and bureaucrats now at the service of anyone willing to pay."

As of early 2012, D'Luzansky is now a senior consultant at Booz Allen Hamilton.

Involvement with Spinning Pesticides as "Crop Protection"
In July 2011, D'Luzansky WHWG's Emily Cullum assisted as WHWG's Joshua Gilder interviewed Crop Protection Research Institute Director Leonard Gianessi for CropLife Foundation's 2011 "Sustainability Tour." The Crop Protection Research Institute is a research unit of the CropLife Foundation, which is the 501(c)3 research organization affiliated with CropLife America, a trade association representing the manufacturers of pesticides and other agricultural chemicals. CropLife America was formerly known as the American Crop Protection Association, and before that as the National Agricultural Chemicals Association.

The pesticide industry hopes to be known as the "crop protection" industry, and the PR work of CropLife America is a major part of that effort. The image it presents is one of a hi-tech, efficient, responsible, and green industry that is already thoroughly regulated to assure the safety of its products. While the industry quietly pursues an anti-regulatory agenda to assure no pesticides would be removed from the market, its trade association claims its aim is to "promote increasingly responsible, science-driven legislation and regulation."

The agricultural chemicals industry's new public face closely resembles the public image of the chemical industry's largest trade group, the American Chemistry Council, under the umbrella of "Responsible Care."

In 2002, CropLife America launched a public relations campaign that emphasized the everyday uses of pesticides and ag biotech, which it says the public often overlooks. This included safe food, and protecting homes and schools, it said. "For too long our industry had focused exclusively on promoting our successes in safety assessment and management," said CropLife president Jay Vroom. "These messages, including rigorous testing and EPA regulations, are valid and continue to resonate, but they are not enough," said Vroom.