Project Q

Project Q is the name given by the R.J. Reynolds Tobacco Company to a creative session regarding focus group testing on how to design cigarette ads to convey less guilt, less stress, offer more social acceptability, peace of mind, and lend "heroic" status to the cigarette brand/product.

Title PROJECT ""Q"" CREATIVE SESSION. Date 19880201 Type REPORT Bates 515194886/4888 Collection RJ Reynolds Pages 3 URL: http://legacy.library.ucsf.edu/tid/wdd03d00

Other Sourcewatch Resources

 * Tobacco industry