Gatorade Sports Science Institute

The Gatorade Sports Science Institute (GSSI) is an industry-created advisory board, research and educational center focusing on sports nutrition and exercise. The institute was created by Pepsico, which owns Gatorade, to promote the ill effects of dehydration and the importance of hydration, particularly with Gatorade products, while exercising.

According to a Center for Food Safety report the Institute is one of the best examples of marketing-driven science. Gatorade is extremely prevalent in both pro and amateur sports. Pepsico's mission is to legitimize and promote the necessity of Gatorade for an athlete's best performance. But the report also highlights the growing understanding of the link between sugary beverages and the increase in chronic diseases. It adds that although "sugary drinks" have been banned from many schools, "sports drinks" are still allowed because of the supposed health benefits.

Contact Details
Gatorade Sports Science Institute 617 West Main Street Barrington, IL 60010 Phone: 1-800-616-GSSI (4774) Website: http://www.gssiweb.com/