WWTV-9, CBS (TV Station)

WWTV-9 is a Tustin, Michigan-based television station and a part of the CBS network.

Station Owner
Heritage Broadcasting Group

Use of Video News Releases and/or Satellite Media Tours
In the 6am news bulletin on March 20, 2006 the station broadcast an edited and re-voiced version of a video news release (VNR) produced by Medialink Worldwide designed to help General Motors Corporation recruit young mechanics. 

According a Robert Wood Johnson Foundation April 1995 grant report, WWTV-9 aired one of their VNRs:
 * Clips from a video news release, "Smokeless Tobacco: A Call for FDA Regulation," were used by 69 television stations for stories on April 26 and April 27, according to ORBIS Broadcast Group, a tracking service. ... WWTV, Tustin, MI

Response to Report
On April 22, 2006, WWTV-9 news director Kevin Dunaway emailed in response to a viewer complaint about the General Motors VNR, "We actually didn't air this clip in a fashion that you would think. We have a policy at 9 and 10 news against VNR's.  If you would like, I can send you a clip of what aired and you can be the judge.  Thanks for your email, and you can depend upon 9 and 10 news in the future for not airing this type of stuff!"

Contact Details
9&10 News PO Box 627 Cadillac, MI 49601 Phone: 1-800-STAR-910 and 616-775-3478 Fax: 616-775-3671 Email: newsATtv9and10.com Web: http://www.9and10news.com/

SourceWatch Resources

 * Audio news releases
 * B-Roll
 * Brand Hype
 * Branded Entertainment
 * Media releases
 * Satellite Media Tours
 * Radio Media Tours
 * Public Service Announcements
 * Video news releases: PR for California's Schwarzenegger administration