Cigarette ideas

This 1977 Brown & Williamson document lists gimmicky ideas for new cigarettes and marketing positions for them. "Market positioning" is when marketers try to create an image or identity for a product, brand, or company. "Positioning," in the case of cigarettes, is a fantasy about the product that the company creates in the minds of the target market. Some of the ideas for new cigarette brands proposed in this document are:

The market positioning proposed for many of the brands listed is "Health." Other positionings include "Natural," "Prestige," "Economy," "masculine Virginia Slims," "Modern/futuristic," and "women fastidious."
 * "SIMBA - for blacks, young & exotic menthol"
 * "VAPORETTES - good for a cold"
 * "CD - cigarette for a cold with cough drop ingredients in the filter,"
 * "SILHOUETTE - Diet aid, helps with hunger pangs dulls pangs,"
 * "LIBS - for women achievers,"
 * "NAPOLEONS - short with burning retardant,"
 * "SARGASSO - seaweed filter - with thousands of tiny follicles to trap and absorb tars and nicotine,"
 * "SIGNAL - tells you when to stop smoking,"
 * "HOOKAH - Turkish tobacco - rich taste smoke like a sultan,"
 * STARS and STRIPES - Patriotic, red, white and blue," and
 * "PURITAN - PURE smoking, health-oriented"

Title	 Cigarette Ideas Date	 19770000 Type	 List Bates	 680075612/5626 Collection	 Brown & Williamson Pages	 15 URL: http://legacy.library.ucsf.edu/tid/mut00f00