KWGN-2, WB (TV Station)

KWGN-2 is a Denver, Colorado television station and an affiliate of the WB television network.

Station Owner
Tribune Company

Use of Video News Releases and/or Satellite Media Tours
In the 8am news bulletin on November 9, 2005 the station broadcast an edited and -re-voiced video news release produced by D S Simon Productions for Trend Micro on e-mail 'phishing' scams. The VNR was incorporated into a nationally syndicated TV segment hosted by "CyberGuy" Kurt Knutsson. 

Response to Report
The Denver Post reported in June 2006 that KWGN's policy is not to use VNRs, so the station hopes to avoid sanctions from the Federal Communications Commission:
 * Carl Bilek, newly named acting news director at Channel 2, hopes the FCC will go easy on him. "First and foremost, our blanket policy is we don't use VNRs," he said. "This was not a locally produced story. We didn't know it contained a VNR. It doesn't make it right because it shouldn't have happened."

Contact Details
KWGN-2 WB 6160 S Wabash Way Greenwood Village, Colorado 80111 Phone: 303 740-2222 Fax: 303-740-2847 Web: http://wb2.trb.com/

SourceWatch Resources

 * Audio news releases
 * B-Roll
 * Brand Hype
 * Branded Entertainment
 * Media releases
 * Satellite Media Tours
 * Radio Media Tours
 * Public Service Announcements
 * Video news releases: PR for California's Schwarzenegger administration