Sam Elam

Sam Elam is the Director of Media Manoeuvres, a Melbourne-based company she founded in 1997 which specialises in media training and reputation management.

After working in the magazine publishing industry Elam moved to work as a corporate PR consultant. "During this time Sam advised many of Australia's major corporations on media and marketing communications strategies as well as issues and crisis management. Sam was part of the Arnott's extortion threat, crisis communications management team," her biographical note states. 

"Sam also spent 12 months as Public Relations Manager at stage one of Crown Casino at a time when issues management was a primary focus," her biographical note states.