Doral Trucker Program: Rolling, Rolling, Rolling

Doral Trucker Program: Rolling, Rolling, Rolling

In 1996 R.J. Reynolds noted that the smoking incidence among truck drivers was a whopping 76% (RJR Bates No. 517805339 [1996], Page 2, http://legacy.library.ucsf.edu/tid/vov92a00). Some ideas for promoting Doral cigarettes to truckers in 1996 included tying product and service giveaways into frequent fueler programs, providing truckers with a roadside assistance program and providing purchase incentives like "Buy 1 Carton, Get a Free Truck Wash," "Buy 2 Packs, Get a Free Hula Girl Air Freshener," "Buy 2 packs and Get a Free Smokin' Joe Condom," or giving away a "rubber trucker companion doll." [RJR 51875799, Page 2, 1996]

Title DORAL TRUCKER POGRAM ROLLING, ROLLING, ROLLING. Date 19960604 Type LETTER Bates 518753799/3800 Collection RJ Reynolds Topic ELECTRONIC MEDIA; SPORTING AND ENTERTAINMENT Pages 2 URL: http://legacy.library.ucsf.edu/tid/fqo31d00

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